There are so many marketing strategies that businesses have the option of choosing from. It can be difficult to choose which one is right for you. It’s important to understand all the available strategies before you spend your marketing budget on one strategy. This includes search engine optimization. This guide is for SEO internet marketing beginners and experts alike. Keep reading to learn how SEO can help your digital marketing campaign!
How SEO Online Marketing Can Change Your Business
SEO internet marketing is a powerful way to market your company. SEO allows you to draw leads directly to your site, which can lead to increased revenue for your business—regardless of industry.
Online SEO is important, but let’s not get too technical.
1. There Are Thousands of People Searching on Google Every Second
Online SEO is a way to market your business to thousands of people – 67, 000 per second to be exact.
SEO is a way to make your products and services more accessible to a wider audience. This increases your chances of attracting customers and converting them. Without SEO internet marketing, your target audience is unlikely to see your website or even purchase your products.
2. Many People Ignore Paid Advertisements
While paid ads can be a great way for your business to advertise, almost 80 percent of users do not pay attention to paid ads appearing in search results.
If your website appears organically in search, you have a greater chance of people clicking on it. Organic ranking means your website appears, as a result, lower than the paid ads. Although you don’t need to spend a penny to rank organically in search results, it is worth investing in a solid SEO campaign.
3. More Companies Are Using SEO Than Ever Before
SEO is essential if you want to keep up with your competitors. Interestingly, 61% of companies stated that growing their SEO campaigns was their top priority in 2018.
This is a large percentage. If you don’t invest in an SEO campaign, your company will be left behind in search. Companies with SEO will overshadow your business, so it is vital to have a strong campaign.
4. SEO Increases Conversions
The conversion rate for SEO is much higher than traditional marketing.
SEO has a conversion rate of 14.6%, while traditional marketing strategies have a conversion rate of 1.7%. This is a significant difference that perfectly illustrates the reason SEO is one of the most effective marketing strategies.
5. Local SEO is Extremely Effective
Local SEO is a must-have for local businesses.
After conducting a search for local businesses, 88 percent will call the business they have chosen within 24 hours.
You must appear high in search engines to allow local searchers to find your website. The only way to do this is to use a strong SEO strategy.
SEO and Social Media Marketing
SEO is also a great match for social media marketing. Sharing links to your website content via social media is a great way of increasing traffic and conversions.
You can link to your social media accounts on your website. This increases brand awareness. Which is a great benefit for your SEO campaign!
SEO and Web Design
SEO is related to website design. However, people don’t think about it often enough.
Google’s goal is to deliver the best results for users. This is why their ranking algorithm can be so complicated. They want to make sure that pages that are ranked provide useful and informative information, but also that they link to websites that are easy to use and fun to visit.
Web design is crucial. A great web design will make users want to leave your site quickly. Users may leave your site if the navigation bar is too complicated or offers too many options.
This could be a negative signal for Google and may prevent them from ranking you higher in search results. Web design is an important part of SEO internet marketing. Google will rank your website highly if it has a design that is attractive, simple to use, and informative.
Lux Digital Marketing Is One of the Best SEO Online Marketing Companies Out There
We are experts in SEO online marketing. Lux has a team that is a master in SEO marketing. If you are looking for an SEO partner to help you, Lux can help!
They are committed to staying current with industry standards and reading industry news. As well as learning the newest strategies to ensure that our client campaigns are nothing short of successful. We can’t wait to transform your business with an SEO online marketing campaign!
Services we offer:
- Search Engine Optimization
- Organic SEO Results
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!
At Lux Digital Marketing we have a proven track record of helping local businesses do just that! We are committed to working with small local businesses and helping them gain exposure, generate leads, increase sales, grow profits, and realize their full potential. Contact us today for a free consultation on how Lux can help your business.