7 Keyword Research Mistakes You Should Avoid
If you’re considering the keywords that you would like to rank for on your page one of the first steps that you will need to take is completing the appropriate SEO research. Making sure that you’re performing comprehensive keyword research can be important to structuring your content but there are some mistakes that can sometimes cripple your page. Here are some of the most common keyword mistakes that many website owners are making, staying on top of some of these mistakes can make sure that you have a successful strategy for planning your keywords and that you will not fall into any type of detrimental mistakes along the way. Here are some top seven keyword research mistakes that you should be avoiding!
Placing Keywords Without Any Research
Many website owners simply write content without structuring any type of keywords or performing any type of keyword research. A high-ranking will never depend on stuffing the right keyword into your text but simply completing keyword stuffing without any type of research will often lead to mistakes in capturing the attention of your audience. You need to take the time to create content while also looking into the language that works well for your customers. It’s crucial to understand the types of keywords that they’re looking for and instinctively knowing what your audience wants when they are initiating searches online.
Having a keyword list or a sheet of proving keywords can make sure that your content can be well-structured and that you can have a proper strategy for keywords as you are building your content over time.
Picking Out Low Competition Keywords Which Are Unrealistic
Low competition keywords can be great for ranking your page but it’s still important to choose keywords that are relevant to the subject you are writing about. A long tail and low competition keyword will never make your website very competitive. When you are ranking in a competitive niche you need to consider working on some main keywords as well as long tail keywords which can be easier to rank for. Starting a blog in a difficult niche such as a recipe page could have your ranking for long tail keywords such as the best casserole recipes, you could also rank for just easy dinner recipes which will be a higher competition keyword but a crucial one to helping your audience find your page.
Not Considering The Intent of Search
The way that people use search engines can be extremely important in understanding how various keywords are used. It is important to evaluate your content plan and to push for keywords that are going to fall in line with the same search engine items that people are going to type into the search bar. Consider the way that people are looking for information and the way that users are going to get access to the exact answer they need in a search engine. If your content does not match the intent of a search engine user it’s never going to make it into search engine results. It doesn’t matter how well optimized your content is for keywords, it needs to match the intent of a search engine user.
Putting In Irrelevant Keywords
Intent is important but relevant keywords are extremely important to ranking your page. If keywords are too long or extremely rare to use in your content, you might end up with only a small amount of traffic going to your page. Choosing a highly specified or relevant keyword for your content could mean that you won’t be getting the ongoing visitors that you need to get eyes on your content. In the recipe example it’s important to consider that most people wouldn’t be searching for elegant dinner recipes for their dinner party, they would most likely be looking for dinner party recipes as a keyword in itself. Putting in irrelevant keywords simply will not rank your page.
Only Focusing On One Keyword
One keyword per post will definitely stretch it over time. Content which is optimized for similar phrases, synonyms or keywords will always rank better than a piece of content that has simply had one keyword stuffed into it over and over again.
Avoiding The Use of Plural or Singular
Checking into whether or not you should be using singular or plural for your keywords can be important. Someone might search for recipes for example but when they are seeking a product like shoes, they are very rarely going to be using the singular version of a keyword. Consider your audience and don’t stuff in singular or plural keywords if it does not fit with the content.
Not Evaluating for Competition
Examining any of the keywords that you plan on using that the competition is using is important to making sure you can rank. Googling your proposed keyword and seeing some of the other pages that you are competing with will make sure that you are ready to compete in your market.
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