Dedication to SEO can be a very important requirement for building your page and getting access to improvements with your content over time. Keyword research, proper optimization techniques and more can all be a daunting task to perform successfully. When you complete SEO tasks improperly, it can actually work at penalizing your page over time. Here are some of the largest SEO mistakes that are commonly made by website owners that you MUST avoid:
Focusing on keywords without searcher intent:
Focusing on keywords that seemed easy to rank for is one way that you can boost your page rank. Ranking your site for keywords on queries that don’t fit naturally into text or creating content that doesn’t match what users are looking for will never get you ahead. Many marketers focus in on keywords in the back end of a website without thinking logically about the conversations their customers want to have.
Think about the intent of the average searcher and what they are looking for in a search engine. Consider what they might hide or some of the headings that they would be scanning for along the content. This is always a far better tactic than choosing keywords and just placing them into invaluable content.
Avoiding Long tail Keywords:
When focusing on a volume of keywords, it’s often easy to forget about some of the long tail keyword searches that you could be adding into your page. Even the longtail keywords represent a lower portion of the search engine volume, they have a lot less competition.
Longtail keywords also work at matching a query almost exactly. This places you as an expert to the end-user and gives your company instant credibility. Your writing about the search engine topics that they are asking directly and this can make sure that your page is the first one that is clicked. Longtail keywords can lead to royalty in your customers and even purchases down the road.
Inserting your keywords after the article was written:
Having a writer produce content and then working with a marketing professional that optimize the content is never going to produce something that sounds natural. Just “performing SEO” on existing content is never going to sound as natural as content that has been written with the keywords in mind. Keyword research needs to be done before content creation takes place this one of the best ways that you can start turning around your content rankings.
Ditching SERP research:
Understanding the intent of your users means checking out the SERPs. Many people spend time focusing on the tools for acquiring keywords but they don’t look at the rankings for the keywords. Look at the type of content that is ranking well in your niche for the keywords that you are targeting. Creating content that’s in demand will always be more effective than working at pitching keywords in the content that users aren’t going to be searching for.
Not seeing where your audience is searching:
Focusing on optimization for each platform can be important. It’s likely that there are certain locations where your keywords are more effective. Checking out the searches that are coming in from reddit, twitter, facebook and your website will help you to expand your research into these various platforms and discover where you should be targeting some more of your budget.
If you are trying to rank for a local product, you should consider tracking your keyword rankings and location closely. If you can drive traffic by optimizing your keywords for a specific area, this can be a helpful tool that you can use for your marketing campaigns. Focusing on local keywords can be one of the most successful ways that you can build the business up and target highly specific audiences.
Avoiding Broad topic content:
Most website owners are extremely focused on the idea of hyper specific content that targets their market. Broader topics that are related to marketing or your product can often draw in a massive audience as well. Check into trending clusters of content that is ranking well at the time. Using specific keywords within your content and writing on broad topics can often be an excellent way to draw in new traffic when it is required.
Not researching your competitors:
Examining your competitors SEO strategy can be equally as important as fine tuning your own. Your competitors are very likely to place the same amount of effort in their SEO as you are doing with your own website. Checking into the tactics that they are using can help you to build better content, focus on interesting keywords and more.
If you are working on a website, you need to make sure that you are avoiding these top mistakes on your page. Consider these popular mistakes for SEO practices and adjust your own practices accordingly.
If you want to avoid these SEO mistakes and have an accredited professional help you build your online presence, please feel free to contact us today for a free SEO consultation.