Ecommerce Content Marketing
Share This Post

9 Ecommerce Content Marketing Strategy That Sells

Every day, Google handles more than 8 billion searches. And by 2024, the value of content marketing is expected to reach a whopping 600 billion dollars. Getting into this “content marketing” game is crucial for your ecommerce business.

Crafting your content strategy for e-commerce might seem daunting. It’s much simpler to follow a proven roadmap. Plus, it’s crucial to get it right.

My writing agency thrives on a fully customizable e-commerce platform, generating over $5 million in online sales. Despite my competitors having over $9 million in funding, I started with just $75. However, through using SEO blogging as part of my content strategy, I managed to surpass them.

This approach applies to nearly any brand and niche. And now, I’m sharing it with you.

In this blog, I’ll break down the key components of an effective content marketing strategy for ecommerce. With organic content, you’ll be able to reach more people and boost your sales.

What Is an Ecommerce Content Strategy?

A content strategy is a plan to make, use, and share top-notch content to draw in the right customers. The main goal is to ensure you’re getting a good return on your investment. Typically, this means making longer articles using SEO blogging. Once you’ve got those, you can move on to:

  • Email marketing
  • Infographics
  • Lead magnets
  • Video

The content strategy you make for your e-commerce shop will be different from the old-school sales methods. Most e-commerce tactics today focus on soft selling, where you solve problems and build trust. These methods are super popular in 2022 because they work well, especially when brands offer useful info.

Your aim, or more like your e-commerce roadmap, is to craft awesome, SEO-friendly content that turns visitors into leads and boosts sales. If you haven’t started yet, get going now, starting with blogging—it lasts the longest.

Your e-commerce site’s content strategy is super crucial, and I’ll tell you why.

In a hurry? Give us a call now at 813-856-5318

Ecommerce Content Marketing

Why Should I Create a Content Marketing Strategy for My Ecommerce Website?

What is a content marketing strategy? I have worked with over 5,000 clients across all niches and have seen the foundations needed to achieve explosive growth online.

Step 1: Embrace SEO Blogging

Google is a go-to for 59% of shoppers when they’re researching purchases. Competition, especially in retail, is intense. To match or even surpass the big players, you’ve got to blend SEO blogging into your e-commerce marketing plan.

Here’s what you need to nail a top-notch SEO blog for your online biz:

  • Time
  • Know-how/tools
  • Cash (to hire SEO writers)

Even in a tough crowd, killer SEO blogging can make you shine. It lets you tackle customer questions before they hit “buy.” For instance, if you specialize in custom women’s shoes, your ideal customer might search for things like “best summer wedding shoes” or “sweat-proof outdoor wedding shoes.”

And guess what? If you’ve got a post about your sweat-proof outdoor wedding shoes, she’ll find it. Long-form content (1,500-2,000 words) is key—especially in e-commerce. Just check out Google’s results in your niche for proof.

This is how you link your target market to your product. With a solid ecommerce content marketing strategy, complete with well-researched keywords and top-notch content, you can even sell products through your blog. But don’t forget to add a Call to Action (CTA) in your blog—it’s crucial. Here’s how to turn a Google visitor looking for a specific product into a potential customer.

Step 2: Identify Your Target Audience

Before you dive into blogging, it’s crucial to know who you’re talking to. To find keywords that work, you’ve got to know what your audience struggles with. Understanding your target audience means knowing their pain points and being ready with solutions. Step six will break down the “how” in detail, but don’t skip this step before shaping your e-commerce content strategy.

Step 3: Build Your Content Team

You’ll discover plenty of skilled and eager writers out there. Check out the numbers: In 2019, Upwork shelled out $2.1 billion to freelancers—a 21% jump from 2018. That means you can tap into a big pool of pros who’ll write for you at a reasonable rate. It won’t break the bank and will help keep your profits healthy!

Before you brush off this step, remember that eventually, you’ll need a team to grow your e-commerce business. My advice to students is always to start with a good writer, even if you’re a writer yourself. That’s because content is incredibly powerful.

Step 4: Know Your Product’s Benefits

Knowing your audience inside out is key to churning out heaps of e-commerce content. Plus, what sets your product apart from the rest? That’s a mighty advantage. Understanding your audience’s online habits is crucial. Your product’s benefits (features) can be a goldmine for blog keywords.

Step 5: Perfect Your Product Descriptions for SEO

Always make sure your product descriptions have been written before you begin publishing.

Spend some time creating them, or hire someone to do it for you if you have a large number of products. It’s important to not get bogged down in the details, but you must do it.

You should include the following in your product description:

  1. Original content
  2. Around 200-300 words
  3. Descriptive words that are unique and focus on the features of your product (both Google and your leads will be able to understand it).
  4. Use actionable words in your title for SEO
  5. No typos, but high-quality writing

Step 6: Create Your Content Marketing Campaign Calendar

Your team has been assembled. You have written your product descriptions. It’s now time to create your editorial schedule.

This step is all about research.

is a great tool for content marketing. You must have access to the keywords’ data. This is how you will know which keywords to add to your planner and which to ignore.

Join communities such as Quora or Reddit. You can find out about the pain points of your audience by diving into communities like Quora and Reddit.

When it comes to the frequency of posting on your blog you should be consistent.

You’ll reap the rewards if you blog consistently every week. By sticking to a regular schedule, you can double or triple your leads within a few months.

Step 7: Collaborate Within Your Industry

You can use keyword research to find opportunities to feature your products/services on other websites.

Three great ways to do this for your online business:

  1. Guest blogging: Writing blogs on someone else’s site can be a great way to get your content out there. When it comes to e-commerce, you can present your brand in the best possible light, gain trust, and network with other professionals within your industry.
  2. Reviews: You can ask for honest reviews from other entrepreneurs in your niche as a way to get a free item. This is a good way to get exposure to a website that may be established.
  3. Comparison posts: During your SEO and keyword research, you will likely find listicles that have multiple products listed under the “best of” category. You can contact the site to see if your product is included.

Step 8: Measure Results + Continually Update Content

Google Analytics is my top pick for checking out our most popular blog posts. It’s important to ensure your posts drive traffic so you can make sales—and keep making them! Semrush is fantastic for keyword and SEO research. Plug your posts into the tool to gather valuable data.

You’ll gain deep insight into the keywords you’re ranking for, some of which you might not have even known. Then, you can refine and optimize accordingly.

Remember, buttons go dead, links stop working, and your business or products may change over time. Keeping your blogs fresh and relevant is key. Updating older content plays a crucial role in any ecommerce content marketing strategy. In fact, at my writing agency, it made up 90% of our content marketing strategy, compared to just 10% for adding new content.

Step 9: Ask For Customer Feedback

It’s surprising how often this step gets skipped in some e-commerce sites’ content marketing strategy and funnel.

Here’s a simple, budget-friendly method to:

  • Build trust with customers and leads
  • Discover more content ideas

You’ve likely received automated emails after using a service or product. For instance, I recently used a local pet-sitting service and got an email this morning asking for feedback and a review.

This step is crucial and shouldn’t be overlooked. It allows you to gather data directly from your most important audience—your customers.

Ecommerce Content Marketing

Tying Your Content Strategy for E-commerce Websites Together

You will soar if you follow the steps in this guide to creating an ecommerce content strategy and marketing plan.

It wouldn’t surprise me if your posts soared past the top guys on Google, and settled comfortably into the #1 position for many hot keywords. To learn more contact Lux Digital Marketing.

Our Other Services

In a hurry? Give us a call now at 813-856-5318

Recent Posts

Subscribe Our Newslatter
Scroll to Top

Schedule a free strategy consultation