In order to take your SEO techniques to the next level in the year 2020, there are some techniques that you can implement into your business strategy to help get the most out of everything online for your business.
If you have been using SEO strategy to bolster your business’s online presence for a while now, then you may be finding that all of the beginners’ guides to improving your SEO blogs and articles are giving you nothing that you do not already know. So, here is.
a good list of some more advanced strategies and techniques that you can use to take things to the next level and increase the amount of organic traffic to your business or web page.
The following are advanced SEO techniques that you can use to improve your strategy.
Rank For Journalist Keywords
It is important to know that journalist keywords are exactly what they sound like. These are keywords that a lot of journalists are searching for. These keywords are a great way to help you build backlinks at scale. Journalist keywords can help you increase organic traffic to your site. Here are some journalist keywords that work to help your SEO strategy.
A lot of the time journalists need to find specific stats in order to write their articles and find research for their work. In order to find these stats and research, they will turn to Google to find it all. Using journalist keywords will help you get ahead of this cycle, and you will be able to have your work populate in these searches, thus they will be using your information and even citing it in their articles.
Using Animated Images To Improve Time On-Site Stats
One of the more advanced SEO Techniques to improve your Google ranking is by making sure that your time on-site rating is high. Time on site correlates to much better Google rankings according to our recent study of search engine rankings. But, how can you improve your time
on-site stats? One of the easiest ways is by taking advantage of animated images.
A rather simple way of improving your time on-site numbers is by using high-resolution images with your articles (think animated SVGs.) These basically equate to the same thing as GIFs, but with a much, much higher quality.
These images are great at halting the skimming of visitors to your site. This means that people will slow down and read more of your content, which results in them spending more time on your site organically.
This is a great SEO strategy because you are adding quality content that takes little effort to produce, but has plenty of benefits for you on the backend.
Creating Content Hubs
You can boost your site’s organic traffic by a lot when you switch to using content hubs. In fact, there are some websites that have nearly 30 percent of their organic content that comes directly from content hubs.
So, what is a content hub? These are basically miniature Wikipedia’s on a specific topic, or a collection of SEO resources that you can have sorted by category. Each of these categories can have a few entries nestled into them. All of these entries should be sorted
around a single keyword, however, each entry is not to be written out in the formula of your normal blog posts, but more so – as mentioned earlier – a Wikipedia entry. Content hubs are set up this way because they are mostly used with the intent of searching
keywords. This means that when someone is using a content hub to search for something they want to find keywords related to it and not opinions about the subject – as you might find in a blog post about the subject. So, you want your hub setup like a Wikipedia
article so you can give the basic information of what is important, what it is, and how to get more important features of a subject.
Use Target Comparison Keywords
If you are not sure what comparison keywords are, they are exactly what they sound like: keywords that compare different things. A perfect example of this type of compression keyword is something like iPhone vs. Android or Webflow vs. WordPress.
The first thing to know when taking advantage of comparison keywords is that the people you will be looking to guide to your work are not new to this world. A perfect example of this can be found within the world of SEO itself. Someone who is searching Google for
terms like “SEO Tools” is likely new to the word of SEO. However, someone who is searching comparison keywords like “Mangools vs Moz pro” knows about the landscape of their search and is looking for more detailed information to help them make their specific
decision between two options. The same can be said for the Android vs. iPhone argument. That comparison keyword means the searcher has narrowed their view to those two options, rather than a search like “best new phone.”
One of the other benefits of comparison keywords is that there is not that much competition for these keywords. Contact us today to learn more about SEO techniques.