When you have a better understanding of how local search works, you will have more customers contacting your business each day. The benefits of local SEO can vary depending on the business and industry type. However, one thing remains constant: frequent local searches bring a lot of traffic and people to your website. Let’s take a look at some of the most important advantages of local SEO.
Benefits of Local SEO
Local SEO has so many advantages for local businesses, which is why it is recommended by just about everyone in the industry. So what are some of the benefits of local SEO?
1. Enhanced Traffic
Did you know that 46% of Google searches are about local information? Traffic is what makes a business shine. No matter if your business is big or small, traffic will be a key factor in your success. Local SEO allows you to enhance your traffic. Local SEO allows you to attract potential customers to your site. You could get a lot of slow traffic if you don’t use an effective SEO strategy for local firms. You don’t want this. Local people can be targeted to increase traffic to your website, which in turn will lead to sales.
2. Higher Conversion Rates
Local SEO has many benefits. It drives customers to your site and increases conversion rates. It is reported that 28% of local searches lead to sales. Your chances of being the local expert when clients are looking for you can increase. Local searchers prefer to know local businesses rather than looking for companies far away or trying to make a purchase online.
3. Lower Advertising Costs
Local businesses thrive on local audiences. They invest in local advertising channels like banners, pamphlets, and local television ads. All of this costs a lot. What if we told you that optimizing your local SEO can help you save a lot of money? It’s been shown that more than 88% of smartphone users choose the “near me” option when searching for a specific type of company. You can lower or reduce your advertising costs by improving your local SEO.
4. Continuous Business Growth
Local SEO efforts always aim to increase traffic and improve search engine results. This results in increased sales and marketing prospects. A conscious period of business growth is possible when there are more sales. Local SEO metrics are a crucial success indicator if you want to grow your local business.
5. Rankings With a Long-Lasting Effect
What would you say if someone asked you about the advantages of local SEO over traditional marketing? SEO is a one-time investment that has a lasting effect. Unlike traditional marketing strategies, which can cost a lot of money each week to increase sales. The main benefit of SEO is that you can get long-lasting rankings.
6. Bypass Competition
Local SEO is more advantageous than traditional methods for your competitors. Different companies may sell the same product, but one company focuses on local SEO, while others stick to traditional methods. People will inevitably redirect to a business that ranks higher in SERP results as they want to learn more about the product. A search engine is a place we search for information, so we will choose the result that appears in the search results. Your company can gain a competitive advantage that will propel you far ahead of your competition by using practical SEO strategies.
7. Get More Local Reviews
Bright Local reports that 87% of users have read online reviews before buying from local businesses. People will be more likely to leave honest reviews if you offer a good service. This will help you get more clients. That is why local SEO is essential for your business. Local SEO can help you get more reviews from customers.
Also, responding to customer feedback will improve your ranking on search engines. Google considers this a sign that you are providing a better customer experience. Local reviews can also be a significant benefit to your business.
8. Link with Neighboring Businesses
Healthy competition is the way that business operates these days. Local SEO gives you the opportunity to establish a relationship with your competition; you may be wondering how. Cross-promoting your products and services will result in links to your neighboring business. Both businesses and cross-promotion will benefit. It will not only increase your online visibility but also help you get more recognition.
9. Register for Google’s 3 Pack
One of the advantages of local SEO is it helps you get into Google’s 3-Pack. It is great to be included in Google’s 3-Pack; this simply means that you will appear in the first three results for local searches related to a keyword. Report Garden shows that Google’s 3-pack ranks at the top of 93% for queries with regional intent. You can check how your business is performing online if you already use local SEO. The three-pack displays more information than the seven-pack, including business hours, business description, and business address. Local companies are crucial to appear in Google’s 3-Pack.
10. Mobile Optimization
People find mobile shopping easier than ever thanks to their mobile devices. Businesses need to optimize their websites for tablet and mobile. Optimizing a website‘s navigation is key to its success. Ensure that your site should be user-friendly. This will increase the likelihood that a buyer will make a purchase.
Local businesses are able to benefit from building strong communities. Local shopping is a popular way to support your local community. This encourages local business owners, which helps build the community. It is helpful to let potential clients know you are within easy reach.
Increase Your Local Presence Today
Local SEO is a vital aspect of many businesses’ digital marketing strategies. And for good reason too: local SEO provides a number of unique benefits over other forms of online marketing, especially for brick-and-mortar stores.
In today’s market, every business wants to increase its online presence, find new clients, and sell more products and services.
We present you with high-quality services that include:
- Search Engine Optimization
- Organic SEO Results
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!
At Lux Digital Marketing we have a proven track record of helping local businesses do just that! We are committed to working with small local businesses and helping them gain exposure, generate leads, increase sales, grow profits, and realize their full potential. Contact us today for a free consultation on how Lux can help your business.