Are H1 Tags Necessary For Ranking?
Some of the main practices you may have heard of in SEO include the idea of tags and titles. Throughout the early days of social media marketing and search engine marketing H1 tags and having optimized titles can be one of the most essential aspects of SEO in an audit.
Some of the simplest rules that have been shared regarding tags include wrapping the title of your page in H1 tags and then making sure that you’re only using 1 H1 tag on each page.
These rules have begun to loosen over time and the concept of using only 1 H1 tag has changed into using larger text at the top of the page with the option of multiple H1 tags throughout the course of a website. Mistakes are given within HTML markups but the newest optimization processes ensure that there can be more leniency with these optimization techniques and a greater emphasis that’s placed on multiple title tags.
Each one of these elements is used to give a greater structure to a page and it can make sure that search engines can query basic elements of an article or page under the different subheadings. This could mean that you have a very complicated article that uses a series of H1 elements to answer various questions a user may have. If content did not have multiple tags it could be possible that important questions could be left unanswered and various queries within the article could be ignored by search engine results.
Using H1 or H2 Tags
Many content creators get stuck up on using H2 and H1 tags. It ultimately does not matter if you’re going to be using H1 or H2 for your titles, you can also get the same results if you add in H3 and H4 without heading tags. An increasing trend however is that many are optimizing using H1 only.
Here Are Some Of The Main Reasons To Rank Using H1 Tags:
They Help With Improved Accessibility
Most screen reading technology uses H1’s to navigate through content and index it. Using primarily H1 tags will make sure that your readers can quickly search through your content and the search engine can get through your content much faster for ranking.
Google Treats Them As Title Tags
Google can sometimes have issues processing various title tags but it’s often easy for a search engine crawler to extract titles from each H1 tag and other elements of your page. If you’re regularly indexing using each H1 tags, you can experience less difficulty with any type of search engine ranking.
Ongoing Heading Use Often Produces Higher Search Engine Rankings:
In almost every study of future optimization processes, using regular headings throughout an article will often lead to higher rankings. Looking into the use of H2 or H3 titles can lead to a difference in ranking but if you wanted to use only H1 headings throughout your entire article or page, this can often lead to excellent results with optimization.
How To Build Better H1 Tags
If you are considering tags as part of your new content strategy or you would like to go through and divide up your previous content to include more H1 tags, you can often produce highly structured and optimized tags which can lead to better rankings. Here are some tips that you can use to improve your tags.
Any H1 tag Needs To Describe The Topic of Your Page or Paragraph
Whether you are using H1 tags to describe your entire page or describe just a few paragraphs, you can use the H1 tag to describe the content that is going to sit below the tag. An H1 tag will give you a strong sense of what you are about to read and the full subject matter on the topic. Making sure that it accurately describes the content that’s below will make sure that the user is not misled and that the tag can properly rank the content as well.
Most H1 Tags Are 20 to 70 Characters
It can be easy to extend the length of the title to include all of the information that could be in your content. Keeping your H1 tag extremely well-optimized means not wasting any valuable space on your page. If you extend the length of your title, you could be diluting its effect.
Consider Your Keywords
If you’ve done keyword research it is important to consider placing the most relevant keywords that you have worked with inside your tags. Making sure that keywords are optimized in your titles will ensure that a search engine will be able to seek them out and use them for ranking your content.
If you are interested in optimizing your content more effectively, using H1 tags can be one of the most important aspects of building a successful page. If you need assistance with H1 tags or any SEO related services, contact us today!