Best Platform for Ecommerce Website
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Best Platform for Ecommerce Website

Welcome to the world of ecommerce excellence with Lux Digital Marketing! As you embark on your journey to establish an online presence, it’s crucial to think about the future of your business and the tools it will require to thrive. At Lux Digital Marketing, we understand the importance of aligning your ecommerce platform with your entire business plan. That’s why we’re proud to offer the best platform for ecommerce websites, designed to elevate your brand and streamline your operations. 

What Is an Ecommerce Platform?

An ecommerce platform is software that helps you build and operate an online store, managing inventory and processing payments. The top ecommerce platforms enable merchants to create customized websites and scale their businesses effectively. This article aims to assist you in selecting the best ecommerce platform for your business.

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Best Platform for Ecommerce Website

These Are the 11 Best Online Shopping Platforms

  1. Shopify
  2. Wix
  3. BigCommerce
  4. Adobe Commerce
  5. WooCommerce
  6. Squarespace
  7. Big Cartel
  8. Square Online
  9. Shift4Shop
  10. Volusion
  11. OpenCart


Shopify is considered one of the best ecommerce platform websites for online shopping. It provides self-hosted software, allowing you to sell your products wherever your customers are. With features covering all aspects of retail, from website design to fast shipping, Shopify is a comprehensive solution.

Merchants using Shopify can manage all their activities from one central location. They can optimize their store, expand their reach through social media, or experiment with popular sales models like dropshipping. As your brand grows, Shopify helps you maximize your sales potential with features like the highest-converting Checkout on the Internet and Shopify Point of Sale for in-person transactions.

Shopify’s trial period offers a great starting point for testing new ideas. With over 100 templates to choose from and a user-friendly interface, you can build your online store without any steep learning curve. Additionally, Shopify offers a three-month trial for just $1 per month, making it easier to make your first sale.

Looking for more useful ecommerce features? Here are some additional benefits offered by Shopify:

  1. Inventory Management: Use Shopify Fulfillment to efficiently handle your inventory and ensure products reach customers on time.
  2. AI-powered Customer Support: Utilize Shopify’s artificial intelligence assistant to create product descriptions and chat with customers, providing personalized support.
  3. Global Sales Tools: Manage international sales seamlessly with tools for handling different currencies, taxation, and shipping options.
  4. Abandoned Cart Recovery: Recover lost sales by automatically reaching out to customers who leave items in their carts, and run targeted email marketing campaigns to entice hesitant buyers.
  5. Mobile Order Fulfillment: Fulfill orders from anywhere with the Shopify mobile app, allowing you to stay on top of your business while on the go.
  6. App Store: Explore thousands of apps in the Shopify App Store to enhance and customize your store according to your evolving needs.


Wix offers drag-and-drop website building, hosting, and domain registration, with basic website features available for free. However, to access ecommerce options, you’ll need to upgrade your plan.

Wix is suitable for ecommerce, enabling online payments, order tracking, and management across various channels.

However, Wix lacks some essential features for product-based businesses. For instance, it doesn’t have built-in inventory management tools. Third-party apps are needed for such features, including selling through social media. Comparing Shopify to Wix reveals these differences.


BigCommerce is an ecommerce platform tailored for enterprise-level businesses, offering features similar to Shopify and Wix. These include web hosting, customization options, SEO tools, and integration with marketplaces.

While BigCommerce caters to larger businesses, some merchants find it lacking in flexibility and user-friendliness.

For example, the clothing brand Grace & Lace switched away from BigCommerce due to its need for a more flexible and easy-to-use interface. They migrated to Shopify Plus, attracted by Shopify’s enterprise-focused ecosystem. Comparing BigCommerce to Shopify highlights these differences.

Adobe Commerce (formerly Magento)

Adobe Commerce provides a non-hosted ecommerce platform website aimed at developers, offering flexibility for brands seeking a custom website setup. However, users may require internal developers to maintain the site effectively.

Despite its customization options, Adobe Commerce lacks tools for building a multichannel strategy, such as integrating social media, marketplace selling, or handling international transactions.

For instance,, an ecommerce business for kids’ clothing, faced challenges managing a complex Adobe Commerce website due to its numerous products and integrations. Content management became difficult. After migrating to Shopify, saw a 40% increase in conversions. Comparing Adobe to Shopify highlights these differences.


WooCommerce isn’t a standalone ecommerce solution; it’s a free plug-in for WordPress websites. It transforms a WordPress site into an online store with product listings and a shopping cart.

With WooCommerce, you can enhance your ecommerce site using paid extensions, offering customizable themes, shipping options, security features, and more. These extensions come from both WooCommerce itself and third-party developers.

However, some merchants find WooCommerce’s reliance on add-ons cumbersome. While it offers flexibility in choosing needed features, managing various extensions can be challenging. Costs are spread across multiple add-ons, complicating expense tracking. This is in addition to the responsibilities of hosting and maintaining a WordPress site. Comparing WooCommerce to Shopify highlights these differences.

For WordPress users, the Buy Button enables monetization, allowing embedding to start selling from $5 per month.


  • Over 6,000 integrations
  • Active expert community


  • Limited to WordPress websites
  • Requires self-hosting
  • Merchants must manage multiple plug-ins and costs


Squarespace, much like Wix, offers a drag-and-drop website builder. Ecommerce features become available when you upgrade to higher-priced plans.

Upon upgrading, you can transform your website into an online store. This includes adding a checkout to accept payments through Stripe, PayPal, Apple Pay, and Afterpay. You’ll also gain access to inventory tracking, management features like printing shipping labels, and the ability to sell subscription products.

For those who prefer not to upgrade to a commerce plan, Squarespace allows you to add a Shopify Buy Button for $5 per month. This button integrates with Shopify’s secure checkout system, offering over 100 payment gateways. You’ll receive a small embeddable piece of code to add the button to your Squarespace site. Comparing Squarespace to Shopify highlights their differences.

Best Platform for Ecommerce Website

Big Cartel

Big Cartel provides a fully-hosted ecommerce platform tailored for artists and makers. Their basic plan is free and includes a customizable theme, payment processing, and real-time sales tracking.

Although Big Cartel offers a free plan with more features compared to other options, their paid plans have limitations. Merchants can only add five images per listing and have access to a few payment gateways.

Pricing with Big Cartel is based on the number of products listed. Unlike Shopify, as your business grows and you add more products, your costs will increase.

Square Online

Square Online is a straightforward ecommerce platform website designed for small businesses. It enables merchants to connect online and in-store purchases through Square’s payment processing solutions.

With Square Online, you can create a store for free. However, certain limitations apply until you upgrade to a paid ecommerce package, such as the inability to use your own domain or remove in-app advertisements.


Shift4Shop makes it simple to create an online store. While it’s not packed with features, it’s user-friendly and works well on mobile devices. Plus, you can connect your store to other apps using the platform’s API.

If you process at least $500 per month through Shift4Shop, there’s no extra charge. For lower monthly earnings or if you prefer PayPal, plans start at $29 per month.


Volusion is an established ecommerce platform dating back to 1999, designed to assist small businesses in establishing an online presence simply. It allows you to create product pages, homepages, and integrates with over 30 payment gateways.

However, Volusion doesn’t provide a free plan and doesn’t support the sale of digital products like music or ebooks. If you’re looking to sell digital goods, you’ll need to explore other ecommerce platform website.


OpenCart is a free and open-source ecommerce platform that’s simple to install. It allows you to create and manage multiple stores, displaying key metrics like sales and repeat customers on its dashboard.

With OpenCart, you have access to over 13,000 free modules and themes to customize your website. Additionally, it offers numerous integrations to connect with your other tools seamlessly.

In a hurry? Give us a call now at 813-856-5318

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