Clearwater Marketing Strategies That Actually Work
There are many strategies that you can use to digitally market your business, such as chatbots, split testing, and even funnels. These and many other strategies have been widely praised on blogs and websites all over the internet. However, they are not effective for small businesses and that is why. There are many cool and trendy marketing strategies, but your small business should really focus on the tried and true strategies that have proven successful in gaining traction and real results. These are some of the most effective digital Clearwater marketing strategies that actually work.
Google Ad / PPC
Paid search (also known as paid advertising) is another method to drive traffic to a website. Paid traffic is different from organic traffic. It involves paying money to place ads on search results and bid on keywords. Digital ads can be placed on websites, search results pages (SERPs), or social media channels. While this can help you get leads quickly, your campaign should be set up properly to reach your target audience.
Digital Marketing Companies are experts in online advertising and know-how to create attention-getting ads that are optimized according to best practices. Online ad agencies can be hired by you alone or together with other agencies to create a wider online strategy. Although PPC is a powerful tool, it’s best to pair it with a long-term strategy that can make the most of the paid traffic.
SEO: Google Content Marketing
Many small businesses shun the idea of a blog and many others that attempt to implement one fail. Many small businesses are using blogs as diaries. This is not a good idea if your blog does not have a dedicated following. Your small business should instead write blogs about topics that are relevant to what your customers are searching for. Your chances of being found are increased by writing about the things your target audience or customers are searching for.
Searching for keywords using SEO tools can help you find the right keywords for your audience or customers. You might search terms such as real estate, buy a home, or real estate if you’re writing content for a realty blog. Many SEO tools can compile a list with keywords that people are searching for. You can start writing content knowing that your keywords and questions are highly ranked. Google will bring in lots of passive traffic to content that ranks high on search engines.
Digital Clearwater marketing agencies that specialize in SEO (search engine optimization) help their clients’ websites and website content to rank high on search results. A Clearwater SEO Agency will have specialists perform the following:
- Non-local and local keyword research
- Website audits
- Backlink audits
- Website and blog content
- Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
- Video description optimization
- On Page SEO
- Off Page SEO
- Product Page SEO
- Link building
- SEO audit
- And more
An SEO company will utilize a variety of data analytics and website developer tools like Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO marketing agencies are always early adopters of search engine optimization best practices, including compliance with Google’s ever-changing search algorithm.
It is important to know the difference between small businesses using social media and small businesses have one. There are many businesses that don’t know the difference. Businesses often post the same content (updates, promotions) on all their social media platforms. This is a waste of time and energy, as well as a poor use of your social media platforms. Your small business should choose one social media platform to focus on. It takes time and effort to build a network. If you focus on too many networks, you’ll be wasting your time and not achieving the results you want.
Which social media platform should you choose? The answer to this question is more than just which social media network has the most users. Your small business should use the network with the most people in your target market. It shouldn’t be difficult to determine which platform you should focus on if you have a pulse on your industry. SEO-specific work is more suited for Twitter or Facebook than Snapchat and Instagram. However, your audience will decide your platform. It is important to ensure that your content is optimized for each platform. This is evident in the difference between YouTube content and content for Facebook. YouTube users love long videos that teach, while Facebook viewers will not be able to tolerate tutorials or videos of 20-30 minutes.
High-Quality Web Design
A website is the most important element of digital Clearwater marketing. This is because it allows you to make your mark on the internet. Without a website, your website won’t be found in Google search results or anywhere else. Although there are many website platforms (also called backends), you can only use WordPress to build your website. WordPress is an incredible platform because it is constantly being improved by a community of web developers. You can find thousands of WordPress addons that are created by users. These add-ons help to make your website load faster and Google index your pages more quickly. All these things will help you be more visible online. WordPress is easy to optimize. This is the second step in the digital marketing process.
Increase Organic Traffic To Your Website
Any Clearwater marketing campaign should aim to bring as much traffic to a business’s website as possible. Clearwater marketing professionals are familiar with the intricacies of inbound marketing, customer journeys, and search engine search algorithms. Working with a digital agency will improve your website’s organic traffic. This is traffic from people who search for your website using a search engine. Your website will be more attractive to leads at lower costs. These leads will be of higher quality and increase their likelihood of making a purchase.
Choose LUX Digital Marketing
LUX Digital Marketing is the top Clearwater SEO company but services companies across the United States. At LUX, we are the Florida SEO company that will get your name on the map! Our local keyword research SEO services will provide you with the greatest visibility in your local and targeted areas! To reach a new regular clientele, local optimization is the best way forward:
We present you with high-quality services that include:
- Search Engine Optimization
- Organic SEO results
- Web Design
- Pay Per Click
- Social Media Management
- Most importantly, ranking you #1 on Google For your national and local maps.
As you can see, SEO results have incredible long-term results that will push your business to the top and bring you a larger number of regular clients. Your potential clients are looking for the services and products you provide, and LUX will connect them to you using Google. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact us today to learn how to improve SEO for your company!