Most consumers view online marketing as a single activity, but digital marketing for contractors is much more nuanced. It consists of various microservices that cater to specific customer segments. In this article, we will delve into the key pillars of digital marketing for contractors and explore how they can effectively reach their target audience.
1. Search Engine Optimization for Contractors
Search Engine Optimization (SEO), creates organic, long-lasting growth for both your brand and bottom line. Successful SEO places your company higher in Google’s organic results than the ads section.
SEO includes several important steps including:
- Keyword Research – Identifying trending Google keywords for contractors
- Site Speed – Upgrade your website’s speed, security, and usability with technical SEO
- Link Building – Internal and external links can improve your domain authority, crawlability, and search engine rankings.
- Keyword Implementation – Seamlessly incorporate keywords into high-quality content
- Optimizing Metadata for Your Website – Google will index it more easily.
2. Content Marketing for Contractors
Content creation is still a crucial task for both general contractors and their subcontractors. Companies must distinguish themselves as experts in their fields, especially when everyone is offering similar services.
You will be more trusted by prospective clients if you can communicate to them information that is compelling and have a deep understanding of the industry.
Guest Posts & Blog Posts
Writing informative content for your blog or writing guest articles for affiliates are great ways to demonstrate your expertise and expand your audience. You can also optimize your content to be found by search engines, and direct traffic towards your most popular services and products.
Podcasts
A fun, informative podcast can help you to enhance your company’s voice. You can create a podcast every two weeks that will cover new products, techniques, and industry developments.
3. Pay-Per-Click for Contractors
Pay-per-click (PPC), or pay-per-click advertising, is one of the best ways to increase brand awareness, generate leads and convert sales. A PPC campaign can help your construction business achieve the top position on Google’s results page.
The bid you place on a contractor-related popular keyword determines where your company will rank on the results page. Your PPC campaign’s duration is determined by the price per click, budget, number of clicks, and pre-set parameters.
4. Social Media Management for Contractors
Promote your new content on popular social media platforms to generate your own momentum. Most successful businesses have a presence on social media platforms. Social media gives companies the opportunity to interact with customers and drive traffic to their websites from social media platforms.
Contractors can run a PPC on social media apps in order to target customers who have shown interest in similar services. Owners or managers who are too busy to manage social media can hire a social media manager. They will create an attractive online presence and strengthen the brand.
5. Video Advertising for Contractors
Create stunning visuals that will help you communicate your message, promote brand awareness, and convert more leads into customers. Video production has never been easier or more affordable. Contractors can work with digital marketing agencies to create an impactful, high-quality video.
You can upload your new commercial to the most popular platforms once you have finished your video production. Use your video to connect with existing clients. Launch a video advertising campaign to reach clients who are interested in hiring contractors.
6. Reputation Management
Even the best contractors get negative reviews. Hire a digital marketing agency to help contractors de-rank bad press, reviews, and comments. This will allow your company to have the chance to make its first impression.
Resolve complaints in minutes, not hours. Resolve conflicts in a manner that encourages clients to change their negative reviews. You can magnify the positive aspects of your business by entrusting it to a digital marketing agency.
7. Email Marketing for Contractors
You can reach out to the world with an old email blast. It is a cost-effective and efficient way of reaching everyone. In most industries, the original digital marketing medium still has a stronghold. What used to be the backbone of digital marketing campaigns decades ago is now more of an accessory.
Remind clients about upcoming events, meetings, and consultations. Email copy can be used to complement your video ads. An email campaign that is well-planned can help your business achieve its quarterly goals.
8. Direct Mail Marketing for Contractors
What is the relationship between direct mail and digital marketing? You’d be surprised at how much more there is to digital marketing than you think. Computers have become so integrated with the analog and digital worlds that many consumers don’t even realize they’ve switched. Even though an advertising postcard is a physical item, it can be loaded with digital data, such as:
- QR codes
- Website URLs
- Links to viewed products
- SMS codes
Digital Marketing Tips for Contractors
Increase your digital marketing to help your company grow even further. Building an online presence can help you gain more clients. Investing time, money, and energy to develop online content will benefit your business on multiple levels. Developing well-planned strategies for digital marketing will help you reach customers all around the world.
Maintaining a strong online presence will elevate your business to new heights. Lux is a digital marketing company that specializes in providing exceptional services to contractors through SEO, content marketing, and social media management. Below are some tips for contractor digital marketing.
1. Write a Creative Blog
Starting a blog is the first step in expanding your online reach. The majority of consumers searching for trustworthy contractors do not have any prior experience in the industry. Maintaining an informative blog will help you win the trust of your clients.
You can use your blog to inform people about your company, show how-to videos, or sell your products.
As technology advances, it has become easier to start a blog. Anyone with an Internet connection and a computer can start and maintain a Blog.
Engage potential clients through your blog to stay ahead of the competition. Create a blog that expresses your style and adds content related to your field of work to attract more clients.
2. Post Original, Enticing Content for Target Audiences
You need to maintain your platform active and updated once you have created it. Your blog will help you to promote your business by posting educational and exciting content. By creating and sharing relevant, useful, and educational content, you can attract more readers to your blog.
The right content you post on your online platforms is crucial to getting people talking about your business. Your SEO will also be boosted by publishing solid content on your company website. This makes your website more visible in search results.
Content marketing is a growing industry. Posting evergreen content to your blog or social media channels will reap early rewards.
3. Grow Your Social Media Presence
Interacting with clients on social media can improve the quality of services. You can answer questions from potential clients, show off your skills, and learn what consumers expect from contractors by creating a social media profile.
Facebook, Twitter, and Instagram are all social media platforms that allow you to keep up with your marketing efforts by running affordable ads to drive traffic to your site. You can partner with social media influencers who are known for their ability to promote products, services, and brands.
You can expand your reach by sharing insightful posts via social media. Followers will like and share them. Your followers can be updated on social media about your contracting company so that they do not miss any important news.
4. Publish Before-and-After Photos
Publishing before and after photos is one of the best ways you can advertise your contracting service. When people are looking for contractors, they often look to companies with a strong online presence. Posting photos of your projects online gives your visitors a glimpse into your services, so they can know what they are in for when they hire your company.
Before-and-after photos are still one of the best ways to attract new clients for a contracting business. When you compare before and after photos of a project, the impact can be significant.
5. Share Your Clients’ Feedback
By publishing customer testimonials or reviews on your social media page, you can help new visitors get a better understanding of the quality of services that you offer. You will need to collect reviews and ratings from your customers after you have completed your service if you wish to post them on your online platforms. You will then need to request permission from the customer to post their feedback on your online platforms.
Integrating reviews into your homepage will increase the credibility of your contracting company. The majority of potential clients choose their contracting company based on the reviews and testimonials from previous customers. You can post quotes directly from your clients to prove your quality and reliability.
6. Tell Everyone How to Contact You
You need to tell people how they can reach you when you create a blog for your company or set up social media accounts. Add your contact details and your address to all your online platforms so visitors can reach you to ask questions or make appointments.
A creative and welcoming home page on your website will make a great first impression. Contact information should be easily accessible on your homepage.
You can use a variety of free templates with several types of website-building software. Design your website for a contracting business to suit your taste and attract more clients.
7. Start a Weekly or Monthly Newsletter
In recent years, newsletters have been a key part of digital marketing by contractors. Weekly or monthly newsletters can be beneficial to businesses because they increase authority and credibility. Choose a software that will send emails to clients automatically.
The benefits of sending out regular newsletters for clients include:
- Improve your client relationship
- Keep clients informed of new services or offers
- Increase traffic to your landing page
- Help you gain more followers for your social media platforms
8. Create Instructional Videos
You can reach more people by posting educational and instructional videos on YouTube. YouTube is one of the most popular websites on the Internet, and it provides a platform that businesses can use to advertise their services. You can demonstrate your expertise to potential clients by creating how-to videos on the internet.
Posting educational videos will help you to showcase your knowledge, skills, and experience. A well-made, short video demonstrating your services can boost your customer engagement. Your view count will increase if you create attractive titles and thumbnails that encourage people to watch your video.
Elevate Your Contractor Business with Digital Marketing Expertise
By reaching out to potential clients and creating a stronger impression, you can beat other contractors. Lux Digital Marketing specializes in promoting subcontractors and general contractors to receptive and targeted audiences. We increase your brand recognition and generate high-quality leads.
Engage new clients online to increase your market share. Contact our Lux SEO experts at 813-856-5318 for a FREE site audit!
Services We Offer:
- Search Engine Optimization
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!
