Five Important SEO Metrics to Measure
These are not the only metrics that you should track, but they have the greatest impact on your SEO rankings. These SEO metrics can help you uncover why your strategy is not producing the results and how we can improve them.
1. Keyword Rankings
Keywords use to hold more have weight years ago but they are still essential for any SEO marketing plan. These keywords tell you which words and phrases to target to get the most traffic to your site.
They can also help you identify new keywords that will give you an advantage over your competitors. You need to be able to tell when to stop using keywords that are too expensive and to focus your efforts elsewhere in the competitive keyword space.
Keyword rankings will help you assess how well you are growing over time. Your keyword ranking will improve as you gain authority in your field and get more backlinks. If it isn’t, it could be a sign of something wrong.
2. Backlink tracking
Backlinks are a form of “vote-of-confidence” that you get from other websites. Backlinks help establish your authority in your niche. They show that your website has valuable and accurate information that is worth sharing and should be read.
Particularly search engines such as Google want to direct internet users to sites that are truly helpful. SEO is all about trust. The more backlinks that you have, the higher your ranking will be.
Your website will gain wisdom over time (internet age), so you should build backlinks. Backlinks can be difficult to track so a backlink metric will help you identify any problems.
3. Organic Search Traffic
Organic search traffic is one of the most important SEO metrics you can track. It will show you how many people are searching for your site.
This metric will give you an overview of your SEO strategy in general, but it’s best at showing you how much organic traffic you are getting. You’ll be able to see everything, whether it’s referral traffic (backlinks), direct navigation (they searched for you directly), or page results (pages from specific keywords and phrases).
You can see if your organic search traffic is growing steadily or if it starts to stall. If your numbers start to drop or stall, it is time to evaluate the strategy.
4. Engagement SEO Metrics
Search engines are shifting their focus to on-page SEO factors as they continue to transform the SEO landscape. These SEO metrics will give you valuable information about how your website performs once visitors arrive. You can then get a clear picture of what is working and what isn’t.
Track bounce rates which show you how many visitors landed on your site and left without clicking any links. pages per visitor which show you the average number of pages a visitor views, and time spent on site which gives you an overview of how long your visitors spend on your site.
5. Load Speed (Website Speed)
In recent years, Google has focused more on the user experience. A slow website is a bad experience, which can have a negative impact on rankings. This metric allows you to track how your website is performing and whether it is hindering you from reaching higher rankings.
This is essential for identifying bottlenecks on your website (areas slowing down visitors), and it becomes even more useful after you have made changes to your website. You’ll be notified if any plugins or widgets have an impact on website load speed.
Choose LUX Digital Marketing
With LUX, we are the SEO company that will get your name on the map! Our Search Engine Optimization services provide you with the greatest visibility in your local and are targeted areas! To reach a new regular clientele, local optimization is the best way forward:
We present you with high-quality services that include:
- Search Engine Optimization
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- Web Design
- Pay Per Click
- Social Media Management
- Most importantly, putting you as the #1 on Google For your national and local map.
As you can see, Local SEO results have incredible long-term results that will push your business to the top and bring you a larger number of regular clients.
Your potential clients will want engagement and emotional connections, and LUX will provide that. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients.
Our services regarding social media management include the following:
- Strategy Development
- Competitive and Marketplace Research
- Social Media Branding
- Ad Management
- Content Creation
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- Retargeting Advertisement
If you’re looking for the Biggest Long-Term Impact on your business, SEO is the best way to make your business well-known and respected, contact us today!