Google Maps Ranking: A Beginners Guide
Today, there are many online digital marketing strategies that brands can use. Customers still use search engines such as Google to locate businesses close to them. A majority of searches are made with local intent, which means that around 80% percent of users search for businesses in their area. If users have a local search intent, it can be a great way to capture some of that traffic in your local area and get more foot traffic. This article will go over Google Maps and ways to improve your Google Maps ranking.
What Does Google Maps Marketing Mean?
Google maps marketing is the listing of your page on Google Maps. This allows you to optimize your brand’s online presence and improve your visibility in local searches. Google maps will provide a listing of the exact location and basic information for businesses when you search for them using a local keyword. Optimizing your search results will ensure that your business is listed at the top of your market. Achieving a top 3 position in local maps results can lead to significant new business. It will also ensure that your business is always being searched for above the rest.
Google Maps Optimization: Why Is It So Important?
Every local business applying for a Google map search engine rank must consider marketing to increase brand visibility. Google is still the most used search engine, and Google maps remain one of the most popular formats for local St Petersburg SEO marketing.
Google maps are used by 70% of smartphone users to search for local business listings. You could be missing out on huge foot traffic by failing to list your business or focusing on your Google Maps ranking. Today, 83% of Americans visit stores they found online. Google map is a powerful tool that can be used to help businesses locate their business.
Your Google My Business Profile
Google my business profile is an important tool for optimizing a business’s online presence. This is the local dashboard that a business will use in order to create their Google page and optimize their business profile. Google My Business is an entirely free platform for business owners that allows local businesses to create profiles that will be shown across many Google products.
Google My Business will rank pages within local search engine results. It also provides map pins and business hours. You will need a physical location that customers can visit to qualify for these pages. This could be where your main business operations are located, or where you travel to visit your customers. Your profile basics will include your business name, description, website link, reviews, contact information, and address.
These business profiles will help you quickly increase your local market traffic. Many companies that hire a St Petersburg SEO Agency simply have one of these pages created for them by a specialist. This will immediately increase their rankings, local traffic, and ultimately sales revenue.
These instructions can be found on the GMB management page of your Google business profile.
After Creating Your Profile
Google Maps ranking factors can be difficult to optimize on your own. Google’s local search engine algorithm analyzes each search. Users are given rankings based on their proximity to their local market, how prominent the business is, and how many visits it has to the site. Also, they will be evaluated for how close the description and business match the query that was asked.
You must provide accurate information and a complete profile description in order to optimize your page. You should be able to include as many services as possible, get more visitors and reviews online and improve your authority. Optimizing your page with more information will result in more search engine queries. Contact our experts today if you need help with your site’s Google Maps ranking.
Choose LUX Digital Marketing
LUX Digital Marketing is the top St Pete SEO, yet services company across the United States. At LUX, we are the Florida SEO company that will get your name on the map! Our local keyword research SEO services will provide you with the greatest visibility in your local and your targeted Google Maps ranking areas! To reach a new regular clientele, local optimization is the best way forward:
We present you with high-quality services that include:
- Search Engine Optimization
- Organic SEO results
- Web Design
- Pay Per Click
- Social Media Management
- Most importantly, ranking you number 1 on Google For your national and local maps.
As you can see, SEO results have incredible long-term results that will push your business to the top and bring you a larger number of regular clients. Your potential clients are looking for the services and products you provide, and LUX will connect them to you using Google. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact us today to learn how to improve SEO for your company!