Here’s What Google Scans Your Website For
One of the most common questions when it comes to SEO is how Google Scans your website. Google is the biggest search engine on the web and has one of the most powerful scanning systems of any search engine on the web. They are constantly updating their internal search algorithms so it’s important to stay up to date and have your website optimized accordingly. So, here is what Google scans your website for.
Google looks for specific keywords that you are targeting in your text content and in your website links. When a user is searching for a particular item, like a dog trainer, Google will target your title words, the first couple of words in your title, and anything within those three keyword locations. Google also targets your description words and any bullet points or numbered points in your text. This targeting of keywords allows Google to find what it’s looking for.
The way Google targets your search is quite simple; it wants to find web pages that have relevant links. This means if you are linking to a site about dog training, Google will find that site through your links. The more relevant your links are, the better your ranking will be. If you don’t have any relevant links, Google will not consider you as a top-ranking site.
To get a good understanding of what Google looks for, there are several tools available to help you with this process. You can use Google’s Webmaster Tools to view your site in its natural state. Google Webmaster shows you exactly where you currently rank organically in the search engines and what you need to do to improve it.
Another tool that is offered by Google is called KeywordSpy. This allows you to search for a specific term and it will tell you what competitors are doing in the same market. Basically, it tells you what your competition is doing and how you can capitalize on their weaknesses. You will probably want to stay away from AdWords unless you are very familiar with your market. Since Google is pretty aggressive in getting results, you should be cautious about what you choose to advertise with them.
Google will also scan the URL bar and compare it with the rest of the text on your site. This is considered a “pop-up”, which is annoying and can break your site down if not avoided. To make your web pages appear faster and with fewer pop-ups, you may want to consider reducing the number of keywords that you use in your meta-tags, titles, and images. However, it may be difficult to reduce the number of keywords, especially if you write a lot of unique content. In this case, you may want to use HTML Meta tags or use a site like WordPress that has plugins for him. There are several more options, but these are the main ones.
For any information on Google, SEO marketing, website optimization, please contact us today.