Search engine optimization (SEO) is an important marketing strategy today for businesses. There are intense competition for top positions in Google, Bing, and other search engine results. According to a report by Fleishman–Hillard, 89% of customers search online for products, services, or businesses before purchasing. As a result, 61% of marketers say improving SEO is their number one priority in marketing. These are seven top ways a St. Petersburg SEO company can help you grow your business.
7 Ways a St. Petersburg SEO Company Can Help You Grow Your Business
1. Increase Online Visibility
St Pete SEO services can help you increase your website’s search rankings and online visibility. HubSpot says that 75% of customers don’t make it beyond the first page of results. This means that potential customers might not know your business exists if it’s not on the first page of search results.
Google gives high-quality websites top positions in search results. This will help you to have a high online presence. An SEO company can ensure that your website meets all the criteria that Google’s search algorithm considers when assigning search rankings.
2. Increase Inbound Traffic
Websites that rank at the top of search results generate the most traffic. 33% of all web traffic is directed to the first search result while 91% of that traffic is directed to the first page. A St Petersburg SEO agency will optimize your website to increase its online search rankings. This will result in more traffic to your site.
3. Heighten Engagement in Social Media
It is crucial to do accurate keyword research in order to get your social media posts noticed. Your posts will be more popular if you use the most relevant keywords in your industry. Lux Digital Marketing, a company that specializes in SEO in St Pete will provide the most current keywords for your posts. They can also optimize your images and videos to increase interest. This improves customer engagement and makes your business more trustworthy.
4. Establish a Local Presence
According to Google, 30% of mobile search results are related to a specific location. It is vital to establish a local online presence because so many people are looking for highly-ranked businesses close to their location.
If your business is in St Petersburg, you should hire an agency that offers local SEO services to help establish your local presence. The agency will search for your business in local directories. They will also create cross-links between your business and other businesses in the area.
This will help you to be found in “Near Me” searches as well as other location-based queries.
5. Build Your Authority
Google gives the top search results to websites that provide the most complete and relevant answers to queries. St Pete SEO experts will research the top keywords for your niche and create content that combines those keywords at the best density to rank high in search results.
Customers will start to trust your website when they find your content in the top places for industry keywords. This increases your industry authority.
6. Improve Website Functionality
SEO is all about functionality. Visitors will leave poor-performing websites quickly if they are not able to find the navigation or access it easily. According to Forrester research, 50% of online sales are lost due to visitors not being able to find the content they need. A St Pete SEO agency will conduct a page-by-page audit of your website to ensure it is optimized for mobile and desktop. Each element of your website will be reviewed and adjusted to ensure a fast loading time, simple navigation, and the best possible user experience.
7. Increase Your Understanding of Customers
A St Pete SEO agency may use Google Analytics and other analysis software to find out information about your visitors’ online activities. Lux Marketing can analyze which pages are most visited by customers, the places where they spend most of their time, and any other actions taken to help you better understand your customer. You can tailor your company to meet the needs of your customers by learning more about their interests and other insights.
Ready to Work With a Great St. Petersburg SEO Company?
Lux Digital Marketing is a great choice if you’re looking for a St. Petersburg SEO company that will help your business grow. We are an experienced SEO agency that has achieved high search rankings for clients. Lux Digital Marketing provides expert SEO in St Petersburg FL such as local SEO, content creation, rank tracking, traffic analytics, keyword research, link building, and many other services.
We present you with high-quality services that include:
- Search Engine Optimization
- Organic SEO Results
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!