This article provides the answer to the question, “How many backlinks do I need to rank on Google?” by outlining how many backlinks each page needs in order to achieve ranking on the search engine and providing strategies on how to achieve higher rankings with less backlinks.
How Many Backlinks Should a Website Have?
To improve your website’s performance in search engine rankings, it’s important to have a certain number of backlinks. Here’s a simplified guideline for business owners looking to enhance their websites:
Links to the homepage: Aim for having around 40 to 50 links pointing to your website’s homepage. These links should come from other websites.
Links to web pages: Each page on your website should ideally have between 0 and 100 links pointing to it. These links should also be from external sources.
Focus on quality: Quality matters more than quantity when it comes to backlinks; better to have few high-quality backlinks than many low-quality ones. PageRank plays a pivotal role here. The higher the PageRank of a backlink, the more it contributes to improving your overall ranking.
Long-term strategy: Building high-quality backlinks with strong PageRank is essential to achieving higher rankings and long-term success when competing for keywords.
Consider prioritizing quality over quantity when it comes to backlinks – this will produce greater success! Acquiring one high-quality PR9 link is more beneficial than having 10 low-quality PR1 ones.
The Number of Backlinks Your Website Needs Depends on a Variety of Factors
Domain Authority (DA) is a metric used to measure the strength of a website’s domain. It was originally created by Moz. A similar metric called Domain Rating (DR) is used by Ahrefs to assess the strength of a site’s backlinks. Semrush has also adapted DA to evaluate a website’s quality and its SEO performance.
These metrics, including DA, DR, and AS (Ahrefs’ version of domain authority), are rated on a scale of 0 to 100. Higher numbers indicate that a domain is more likely to achieve better results in search engine result pages (SERPs).
When all other factors such as content quality, relevance to the user’s search intent, technical SEO, and on-page optimization are equal, a website with a high domain authority is more likely to rank higher for a specific keyword. However, this is not always the case, as explained in the section below on Keyword Difficulty.
This is because Google’s algorithms consider various factors, including backlinks when determining the ranking of a website in its index. A site with more links from high-quality websites will typically have higher domain authority. This signals to search engines that the site is valuable, leading to an improvement in its ranking algorithm.
SEO tools also utilize a metric called keyword difficulty to assess the level of competition in ranking web pages for a specific target keyword. Similar to domain authority, this metric is based on a scale of 0 to 100, where higher numbers indicate greater competition.
Keyword difficulty is determined by four factors:
- Domain Authority: This refers to the overall strength of the domain hosting the web page.
- Page Authority: It assesses the strength of each individual web page.
- Citation Flow: This metric measures the total number of links pointing to a web page.
- Trust Flow: It evaluates the quality of backlinks to a specific web page.
It’s important to note that domain authority is just one of the factors considered when estimating the difficulty of ranking a website in search engine result pages (SERPs). Metrics like Citation Flow and Trust Flow play an invaluable role, since the quality, not quantity, of links is what matters.
Sometimes websites with lower domain authority can outrank sites with higher authority due to the quality of their backlinks. Additionally, these SEO metrics do not take into account the quality of on-page SEO when assessing URLs.
For certain keywords, on-page SEO holds more significance than backlinks. This is because effective on-page SEO provides Google with the necessary signals to accurately rank content. Off-page factors like backlinks do not always have the greatest impact on SEO rankings, especially when on-page optimization is well-executed.
Link counts within one website are an integral factor in calculating backlink counts for pages.
Studies on SEO (Search Engine Optimization) have confirmed that internal links can significantly boost a website’s search engine results rankings. According to some tests, three internal links may even equal as valuable an external backlink in terms of ranking results.
According to Google, having more internal links on a page indicates to their search crawler that this content is relevant and worthy of users; consequently, more search engine results appear for that page.
To maximize the effect of internal links, it is wise to utilize anchor texts that include keywords relevant to those pages of your website you want to rank highly in search engine results. It’s important to avoid random linking and instead ensure that the linked content is relevant, as Google’s algorithm takes into consideration the text surrounding the internal link.
Achieving More for Your Website With Fewer Backlinks
Getting more links to your website and individual pages is not an easy task. Google actively discourages practices that involve artificial or paid links. Instead, it focuses on promoting natural and organic links on the internet.
Fortunately, you don’t need a large number of links to achieve a high ranking on Google. Here are some SEO best practices that can help you improve your rankings with fewer backlinks:
- Choose at least three keywords to optimize your page for, and select terms with a low difficulty score.
- Place your keywords in the appropriate HTML locations so that Google can easily crawl and understand them.
- Ensure that your content is relevant to the search intent of users. Study the websites that rank well on Google for your targeted keyword phrase to understand the type of content they provide. This will help you create similar content that resonates with your audience.
- Once you’ve published your article, create at least five internal links within your website’s content. Use anchor text that contains relevant keywords.
- If possible, link to a web page directly from your homepage. This helps to pass PageRank, which is usually stronger from the homepage.
- Focus on building high-quality backlinks to your homepage to increase your overall domain authority, rather than solely focusing on individual pages.
Only after you have optimized all the SEO factors on your website should you consider adding more links to a specific web page.
Once you have optimized your website and internal SEO signals, you may find that you need fewer backlinks than you originally thought to rank for your targeted keywords.
By following these SEO best practices, you can improve your website’s rankings without solely relying on acquiring a large number of backlinks.
Enhance Your Google Rankings with LUX Digital Marketing
Are you hoping to increase the visibility of your website on Google? LUX Digital Marketing in St. Pete, Florida can assist you in reaching your goals with ease. Our experienced SEO company understands exactly how many backlinks it takes for Google ranking; their team of St Pete SEO specialists has all of the knowledge and expertise to guide your efforts towards success.
At LUX Digital Marketing, we understand that quality trumps quantity when it comes to backlinks. We take a strategic approach to optimize your website’s SEO factors, ensuring that your content aligns with user search intent and selecting the right keywords to target. With our proven techniques and industry insights, we can help you achieve better rankings with a focused backlink strategy.
Services We Offer:
- Search Engine Optimization
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!