How to Analyze SERP for SEO
Analyzing a search engine results page is more than just checking in on results for various keywords. Looking at the results and then preparing proper reporting means completing a full analysis and making sure that you have ongoing recommendations for new content on your website. If you are interested in creating new content for your page, there are a number of ways that you can improve visibility through SERP and SEO analysis.
The Features of SERP
SERP features are widely considered to be one of the most targeted levels of results for many businesses today. They are considered to be anything that’s not found in the top 10 blue links on the page. These organic search engine results have a series of features including the title length, page and more. Google regularly adds new SERP features and responses for user testing. The company is working to regularly adjust algorithms to ensure that there are new ways to achieve clicks.
One of the main sources of analysis that many people are taking on is STAT search analytics. This is an ongoing updated list of all of the SERP features that are added to data surrounding your keywords. Some of the most common areas for targeting amongst SERP data includes:
Answers: These are featured snippets throughout a paragraph and they can be presented in table form, list form and paragraph form.
Knowledge graphs: knowledge graphs include defined entities and information that come up in search engine listings.
Places: a map includes a series of locations that showcase businesses that are closely related to your search query. This information is usually presented as a three location display.
News: news our calls are also presented from sources that are related to your search features.
Image info: A few images are also regularly presented in the data. With carousels of related imagery, you can receive a block of data in image formats that are related to your search function.
SERP’s And Search Intent
The features of SERP can play a large role in determining the intent of a searcher. Looking into what google shows in search engine results can make sure that there is a better guess on content that has been created and what is determined to be useful. Different kinds of searcher intent include:
Transactional: This is what you’re looking to buy and the types of purchases that represent specific product types.
Informational: This is the type of answer that you will receive as info in a longtail topic. This could be voice queries, featured snippets or even direct answers.
Navigational: These work as branded search queries and this standard information that a searcher already knows but would like to know a little bit more about.
Classifying searcher intent became a strategy that was often taken on in the year 2015 and it remains one of the most popular types of SERP features. The type of content that is focused on from creators ensures success with ranking and it can be divided into several classifications based on the overlapping intent of the content.
Understanding what individuals are searching for and why they are searching for it can determine the best type of ranking for content. Many companies are well known for creating competitive analysis. Clicking through search results in gaining some improvements on the way that content is formatted and read can be important.
When determining your own focus for content begin by looking at the top-rated page. Consider their competitors and work it outranking them by matching or exceeding the quality of their content and usefulness of the answers they are providing. Consider what their content could be lacking whether it’s a dropdown FAQ, a comparison table, glossary definition guides or even video content. You can move from there to produce even more valuable content that meets guidelines for quality.
Your Opportunities To Rank
Content focus is just one aspect of optimizing your content and the future of your content, competing with other content that’s already ranking means using specific keyword research. If your current ranking pages are found with high domain authority websites and you are going to be building up your topical authority, you can begin to target longer tail keywords. Having keywords that are less competitive can make sure that the resources and expertise that you are lending to the article can truly be recognized.
Start By Optimizing Your Current Content
Taking a look at the format of your current content and working to include searcher intent, targeted keywords and more is an excellent start for updating your work. Work at finding other related pages and consider upgrading some of your internal links so that you can target higher authority pages as well.
Building new content that is designed to be extremely useful, trustworthy and designed to rank for authority can make sure that there is something you are publishing that is worth a ranking position.
A full analysis of your SERPs and website content is not a task that you can take on in a quick format. Search results are going to change over time. Keeping an eye on changes to algorithms and revisiting your content regularly can make sure that you can quickly solve problems as required.
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