How to List Your Business on Google
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How to List Your Business on Google

How do I list my business on Google? It’s a top question for small business owners, and the answer changes depending on your goals. We’ll walk you through how to list your business on Google so you can sell more and get more customers. There are three ways on how to  list your business on Google and make it visible to a larger customer niche:

Create a free business profile on Google

Use paid advertising on Google

Appear in organic search through SEO

List Your Company with Google Business Profile

Local listings used to be in the Yellow Pages, but nowadays services like Yelp and Google list companies locally on maps and in search results in response to online search phrases like “solar panels near me,” “solar companies in St. Pete,” “best salon in Tampa for children” etc.

Whenever a customer searches for such terms on Google related to your business, it will show your business in the results if you have registered the company with Google. It’s free!

  • Step 1: Go to this page and register your business. You’ll see a screen like the one below. Fill in your business’s details here.
  • Step 2: Google will ask whether you want to add a physical location on Google Maps, too. Add your store or office location here. If it is a completely online business, you can skip this part.
  • Step 3: Google will ask for your phone number and website. If you don’t have a website, you can create a customized webpage on, especially if you’re offering online services. It will be hosted on

That’s it, and you’re done!

Check out the detailed instructions on how to list your business on Google local listings at Google Business Profile.

List Business Using Google Advertising

Google also offers a paid advertising option. In simple terms, Google will display your products or services at the top of the search results and charge you on a PPC basis. PPC stands for “pay-per-click,” meaning you will be charged a small amount every time someone clicks on the ad.

Why choose this option? Because the first free option works well for brick-and-mortar stores in attracting local customers. However, if your customers are nationwide or worldwide, or if you’re offering services, memberships, or digital products (such as online tutorials, coaching, etc.), the free registration option may not generate the desired leads. 

Additionally, you need Google ads if you want to display specific products in the search result pages when a customer searches for related keywords, such as “herbal shampoo,” “cheap bunk beds,” “vacuum cleaner with low noise,” etc.

Different Types of Google Ads

Text ads

These are simple ads where Google displays “Ad” in front of your domain name. They may appear at the top or bottom of the SERPs (Search Engine Results Pages).

Product ads

These ads are highly competitive, and the cost-per-click is usually higher here.

Banner ads

Banner ads are displayed on websites within Google’s partner network. These network websites earn revenue through Google’s AdSense program. Of course, there are many other types of Google paid ads, such as video ads, dynamic ads, application (app) ads, etc. You can find the full list of Google ad types here. To get started, you’ll need to register your business on Google Ads. You’ll set up a budget, target a particular audience or keyword set, and then receive analytics on who is seeing your ads and how many people are clicking on them.

A word of caution: Google Ads can be tricky and complicated. It’s advisable to take online lessons and courses before getting started to avoid burning through your budget.

Appear in Organic Search Through SEO

After you’ve listed your company in free business listings and set up an advertising program, you’ll want to enhance your credibility by appearing in organic search results. This means your business appears naturally when someone searches for a business like yours, without paying anything to Google. It should be your ultimate goal because the average PPC conversion rate is about 3.75%. That means out of 100 people who click your ad, only 4 of them are qualified leads.

For example, if you’re paying $2 per click, you have to pay Google $200 to get 100 clicks. Let’s say the service you sell is worth $30. Then you’re making only $120 out of those 4 leads! As you can see, you’re burning through your budget.

Now, how to appear in Google organically is a million-dollar question, and it fuels a $40 billion-dollar SEO industry! There are more than 200 SEO factors that Google considers while deciding a webpage’s ranking position.

You can either:

Hire an SEO specialist
Hire a third-party digital marketing agency
Create a webpage on a platform like to get a ready-made and instant benefit from their SEO
Learn and do it yourself!

Here Are Some Useful Tips About SEO

To appear in Google organic search, create a website that incorporates keywords people commonly search for when looking for your type of business into headers, page descriptions, and titles. 

Then, fill your website pages with valuable information on topics people frequently search for. For instance, if you run a lawn care business, write a few pages on lawn care for homeowners during spring, summer, and fall. You can test a few search phrases in Google yourself and see what the autofill suggests to understand what people are searching for. 

Additionally, start a blog on your website to consistently produce new content. Google doesn’t rank static pages as highly as websites that regularly update with relevant content, as they aim to provide the most recent and relevant results to people’s searches. 

Conclusion – How to List Your Business on Google

Listing your business on Google is a crucial step towards increasing your online visibility and attracting more customers. By following the simple steps outlined in this guide, you can ensure that your business is easily discoverable by potential clients searching on Google.

However, simply listing your business is just the first step towards success in the digital world. To truly maximize your online presence and drive organic traffic to your website, consider partnering with Lux Digital Marketing. With their expertise in Search Engine Optimization (SEO), they can help your business rank higher in search engine results, increase website traffic, and ultimately boost your online sales.

Don’t miss out on the opportunity to take your business to new heights. Contact Lux Digital Marketing today and let their team of SEO specialists help you achieve your digital marketing goals. Elevate your online presence and watch your business soar to new heights.

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