Image SEO: Optimizing Images for Search Engines

Image SEO: Optimizing Images for Search EnginesWhether you are building an online store or you’re planning on publishing a personal blog, it’s likely that you’re going to need images for your online content. Images bring content to life and they are one of the best ways that you can optimize your page and provide the best level of user experience. In this article, were going to explain more about how optimizing images can help with getting the best experience from your page and with SEO.

Using Images Effectively On Your Page

Using images that are related to the content that you’re producing can spice it up, break up your content, and help explain detailed concepts. Presenting your users with thousands of words can make it very difficult to continue building up traffic or to illustrate the points that you mean. If you post an original info graph or chart, you can explain in one image what would typically take a full-size report or thousands of words. Adding images to your articles can make them more appealing and it can often give people what they need to click on and understand your article. 

How To Find The Right Image for Optimization

The images that you use need to be relevant to the subject that you are writing about. If you’re adding random photos into your post to just break up the content, this will never be as effective as adding in images for illustrative purposes that work well with the content. 

Related text and image tags will always rank better together and this is why related images to your keywords are always extremely important to include.

Using Original Images Is Best But Rarely Used Images Can Be a Nice Alternative

If it is difficult for you to produce original articles for every post you make, you could introduce unique images to avoid the chance for stock photos. Using stock photos regularly, especially the ones that are marked for free use, can make it tough to rank your page because these are images that are going to be posted across multiple pages on the same subject. Using user-created images from sites like Flickr and Unsplash can give your post some extra reverence and it is also an important way for you to get better quality images on your page. Although you will have to pay for many of these images to use their rights, they always look better than stock photos and they can be some excellent ways to rank your page. 

If you aren’t much of a photographer, introducing illustrations and graphs can be an effective way that you can introduce original content that will help your page rank over time. Almost any type of image will also rank as well and this means making animated gifs, high-quality images, and more. 

Choosing File Names

For proper optimization strategy, you’ll also need to make sure that you are choosing the right filename with all of your images. Just as you are likely to do keyword research, the SEO optimization process needs to continue with the filenames that you choose for your images as well. If you’re writing an article about the local market, for example, your image should not be the name of the raw file that comes out of your camera, the name should be after the name of the market. 

Choosing The Right Image Format

Optimizing your image format can be important for a fast loading website and for maintaining quality on the website as well. JPEGs are often the best type of image file for illustrations and larger photos as they can give these items clarity and it won’t distort any of the colors. You could also consider using a webP instead of PNG or Jpeg and use tools to convert your image. This is a fairly new file format that can help your site load faster. 

PNG is the perfect option for preserving transparency in the background for featured images, top bars, and navigation components.   

SVG is a file format that’s best for icons and logos. You can manage images in SVG through CSS and JavaScript and make sure that you will not be able to experience any loss in quality through the resizing process. 

When you have chosen the right files for your site, it is time for you to properly arrange them, optimize each image with tags, and resize them accordingly so that you can maintain the quality on every device while also speeding up loading times. 

Captions

Quality image captions need to accompany images on the page. The gray boxes below photos do more than just describe the image, they introduce headings, quotes, and other keywords that can be beneficial at helping you rank the content. 

If it has been some time since you have taken a look at the images on your website, consider optimizing images today, and work at improving your site well into the future. If you need help optimizing your website to rank on google then contact us today!