Is SEO Worth It?

Published On - August 15, 2022

Matson Huff search engine optimization
Is SEO Worth It

Search engine optimization can increase your chances of ranking high in relevant search queries, and you’ll get qualified traffic that is consistent and free. HubSpot shows that 69% of marketers invest in SEO. Is SEO worth it? Is it worth investing your time and money? This flowchart will give you an easy, concise answer.

Are Potential Customers Looking for What You Do or Sell?

If you own a local business, the answer is almost certainly “yes”, at least statistically.

  • 4 out of 5 consumers use search engines for local information.
  • 76% of those who use their smartphones to search for local businesses visit them within 24 hours.
  • 28% of all searches for something in the vicinity result in a purchase.

If you don’t show up for local queries relevant to your business, you are wasting money. This is where local SEO comes in handy. Thankfully, we have a complete guide to that. Read more about local SEO here.

However, if your eCommerce or small online business is not listed, it may not apply. Especially if your services or product is completely new.

Are Potential Customers Looking for Solutions to Problems That Your Business Solves?

Even if they aren’t looking for products or services, it is possible that they are searching for solutions to problems. This is a very high probability given the following:

  • 68% of online experiences start with a search engine.
  • 71% of B2B professionals start their search with a generic query, instead of searching for products or brands.
  • 53% of shoppers claim that they do their research before making a purchase.

Hiring an SEO Agency Is Definitely Worth It

When done correctly, SEO can be extremely beneficial to a company. Whether you’re a large corporation or an individual trying to expand your business, hiring an SEO agency in St Petersburg is absolutely worth it. 

Working with an SEO company will allow you to focus on your primary job functions, while the agency takes care of ensuring that your website always has fresh content and follows all the latest search engine optimization best practices. The result? Search engine visibility for your site and a better chance of reaching more potential clients. 

If a professional SEO agency already exists in your area or city, then by all means leave it to them. There are plenty of advantages to using a search engine optimization agency, so make sure they’re part of your plan moving forward into the digital world.

Work With the Best SEO Company in St Petersburg FL

At Lux Digital Marketing, we specialize in helping our clients get their business ahead of the competition through a well-organized and strategic marketing campaign that includes expert search engine optimization services.

We present you with high-quality services that include:

Lux is a top-rated SEO company in the St Petersburg FL area. We have a proven track record of helping businesses increase their online rankings and website traffic. If you need an experienced St Pete SEO company to get your business on top, then contact us today!