Using both online and offline methods in your local marketing can help you connect with important potential customers. To make your brand stronger and sell more, you need to use good local marketing plans. It’s crucial to have a plan for digital marketing for local businesses, whether you’re just starting or already have one.
Google says that 83% of people in the U.S. who went to a store in the last week looked online first. In this guide, we’ll talk about some of the successful online marketing ideas that helped us connect with people in our local area.
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Great Local Marketing Strategies for This Year
1. Optimize for Local Search
Your business becomes visible when someone searches on Google using keywords or through Google Business Profile. And guess what? It’s all for free!
Google Maps not only displays your business but also others nearby. Here’s how it works: start by creating a profile with your company’s name, contact details, industry, and more. Then, make sure to verify your GBP listing.
Once verified, you can jazz it up by adding photos, and bios, creating blogs, sending and receiving offers, getting customer feedback, and checking out analytics. Plus, it’s super easy to keep things up to date.
Take things up a notch by trying a local link-building strategy. Platforms like Yellowpages.com tell Google exactly where your business is. GBP has this cool feature where you can set a service radius, like 10km.
Don’t forget to keep your GBP account lively with fresh content. Post at least once a week since posts expire after seven days. Why? Because GBP posts can boost engagement and drive traffic.
Planning a sale? GBP lets you promote any business-related topic. And for those who might forget, use scheduling tools like Semrush or Hootsuite.
When it comes to getting noticed in your neighborhood, GBP is the way to go!
2. Local Reviews From Local Customers
The first thing people check online is the GBP listing. A good review tells local customers your business is trustworthy. This helps move customers closer to making a purchase.
Wondering how to get reviews on your website? There are ways to remind customers to leave positive reviews.
Even if you get negative reviews, it’s not all bad! They can give you valuable info to improve your products or customer experience. Plus, you can turn a negative review into a positive one by reaching out to customers and fixing any problems.
3. SEO Optimize Your Website
The next important step to get your brand or product noticed in the local market is optimizing your website for organic searches.
Start by focusing on keyword optimization. Creative ideas might run out, so do some keyword research. Short-tail keywords are tough because they’re super competitive. Instead, go for geo-specific, long-tail keywords. These are great because they’re used by people who know exactly what they want, not just browsing around.
The key is to be specific. When people search for “digital marketers near me,” your pages will show up in the search results.
4. Create Localized Content
Content Marketing is a big deal in reaching the people you want to connect with. It’s part of inbound marketing. The more helpful and consistent your content is, the more your audience will be interested.
So, where do you start? Well, start by addressing your customers’ problems. That kind of content is always useful. When you create good content, it’s not a quick job. Write for people, but also think about Google bots.
We’re fans of long-form blog posts (more than 900 words), whitepapers, and ebooks. This content helps customers find you when they need a solution. Google shows ads related to the keyword, and it also brings up organic results with questions like “People also ask.”
For example, someone might wonder, “What’s the average price of flowers at a wedding?” These questions can give you ideas for new content.
Quality content that’s good for SEO will bring new visitors to your website. It also makes your brand look like an expert in the field. When you use content marketing, you’ll see better results in your local online marketing.
5. Review Your Website’s Design
Search engines find your website based on how it looks and what it says. While keywords bring people in, your design and User Experience (UX) keep them around.
To make your website even better, use images and videos that show your location, neighborhood, and business. This helps make things feel local.
The internet changes quickly, just like what people want. Your website might have been cool five years ago, but it might need a makeover now. It could be time to redesign.
Make sure your website is easy for people to use. It should be simple to move around and understand. This way, visitors will enjoy their time on your site.
6. Integrate CRM Tool
CRM solutions help us understand our customers better. Modern websites can connect with most CRMs. But how does your website share info with the CRM?
One way is to add a popup to your site. You can ask people to sign up for your newsletter, check out a limited-time offer, or learn about a new product. When your landing pages are linked to your CRM, like HubSpot or Salesforce, it gets updated automatically.
This doesn’t just fill your pipeline; it also makes your first-party data, targeting, and marketing messages better. Your CRM can even help you run local campaigns. When you capture data in your CRM, you can sort and find customers and prospects based on where they are.
Remember, the better the data you collect, the better the results you get. You can use this info to send personalized emails or campaigns that focus on a specific area.
7. Attract Local Visitors Through Google Ads
To sell your stuff, you’ve got to let people know about it. Enter Google Ads—they’re like your online sales helper. Google Ads, along with other paid media channels, are key to getting people interested and recognizing your brand.
Google Ads works by paying for each click based on certain words. You get to aim it at the folks in your area using specific words. This way, your creative content can grab attention locally while your SEO is still getting started.
When you set up Google Ads, use conversion tracking. It’s a handy tool that helps you make your ads work better. This way, you’re not just throwing things out there; you’re making sure they help your business grow.
Let’s take an example. Say you run a gym. Your Google Ads target only people living close to your seven gyms within a 10-km radius. That’s a smart move—it helps you get the most out of what you invest.
8. Feed the Funnel With Remarketing
Remarketing is like having a secret weapon in your localized digital marketing toolkit.
It comes in handy if your first go at SEO or Google ads didn’t quite hit the mark or if your customer is still thinking about buying.
In local marketing, you can use remarketing to back up other geolocation-focused plans. For example, if your Google Ads or paid social campaign directs people to your site based on where they are or who they are, remarketing keeps the connection going. It follows them around afterward.
Why is this cool? Because it boosts conversions, lets more people know about your brand, and sticks your business in the minds of potential customers. It’s like leaving a little trail of reminders for them.
9. Get the Phone Going With Google Call-Only Ads
Google Call-Only Ads are awesome for local marketing.
Just like with other Google stuff, you can aim these ads at a specific group of people. If your product or service doesn’t need a webpage, you can use a phone call instead.
But, here’s the catch: local online marketing might not be great if you’re not getting all the calls you should be getting.
10. Insist on CRO-Optimized Landing Pages for Each Campaign
Contrary to what many people think, your landing page is different from your home page.
Your home page is like the main page you usually visit. It has a bit of everything and lots of ways to go to other pages, like “learn” or “contact,” each focusing on different things.
Now, the landing page is different. Its main job is to turn clicks into something useful, like making a purchase or signing up.
If you’re spending money on ads, you want those clicks to count. So, create a landing page about the campaign and get leads. It’s like the VIP page for your ad campaign.
The tried-and-true format is:
- Copy with an emotional tone, which includes a problem and a solution.
- A picture that evokes emotion.
- A CTA above the fold.
- Below the fold, you can have your trust queues, testimonials, benefits, and so on.
- The footer can reiterate the CTA.
There are no buttons or links on the page that will take you to another site.
Sections can be expanded without clicking. Only “Submit or Buy Now” is available for clicking on the page.
Repeat the process for every campaign.
11. Leverage Social Media
Social media is a fantastic tool to make more people in your area know about your brand.
Start with community groups because that’s where a lot of your potential customers hang out.
Make sure you’re on the social media platforms your audience likes. For example, use TikTok, Instagram, and Facebook for different age groups.
LinkedIn is the go-to for B2B marketing.
On these platforms, you can run ads or post all kinds of content like photos, videos, and updates.
Just like with Google Ads, you can focus your campaigns on a specific location.
And here’s a smart move: if you have a physical store, aim your social media ads at people within a 10-km radius. It’s like saying, “Hey, we’re right around the corner!”
This way, your ads are super focused on the people who are most likely to drop by. It’s like local marketing magic!
12. Videos That Tell Your Homegrown Story
Many people like videos more than other visual stuff. Did you know 95% of conversions in big business and B2B happen because of videos?
When you make videos, talk about the problems your customers face. Show them how you can help solve those problems.
And hey, you don’t have to use ads for all your videos. You can put testimonials or how-to videos on your website or upload them to YouTube.
When you make videos, make your customer the hero of the story. You’re just the guide helping them succeed. It’s like telling a cool story that makes your customer feel awesome.
Now, your local customers are just a Google search away from finding your amazing service. So, make sure your Google Business Profile is sparkling clean and always up-to-date. Keep your website fresh with regular updates, like blog posts and visuals.
Remember, every action you take should amplify your brand and make it shine. And while you’re busy working your marketing magic, keep your clients at the center of the story. You’re not just solving their problems – you’re making them feel like total heroes!
Speaking of heroes, if you need a marketing sidekick to help you craft a winning strategy, we know just the team. Lux Digital Marketing is a local team of experts who specialize in making businesses like yours shine online. They’re friendly, knowledgeable, and passionate about helping local businesses thrive.
So, if you’re ready to take your online presence to the next level, give LUX a call!
Services We Offer:
- Search Engine Optimization
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!