So many web users today are using smartphones as their primary method for access. For many people worldwide, a smartphone is the first thing that they check when they wake up and the last thing that they see before they go to bed. People are using their mobile phones for just about everything and the nature of mobile marketing and mobile web access has changed the way that we access every section of the internet. This is reflected in the SEO world with the specialization of mobile SEO
Mobile SEO is one of the best ways for any business or website owner to reach out to these customers and satisfy the needs of any user that is accessing their platform on mobile. Using this guide to mobile SEO, you can make sure that you are targeting mobile customers and perfecting their experience.
What is Mobile SEO?
Mobile SEO is search engine optimization with the goal of optimizing the experience for visitors on mobile devices in mind. This can often mean making sure that the responsiveness of the mobile version of the site is quick, the navigation can be handled on any platform and that you are offering content which is targeted at a mobile audience. There are many website owners designing content and optimizing their websites primarily for mobile users. The nature of competition within the mobile market ensures that every website owner needs to have a flawless mobile experience.
Why is SEO so Important?
One of the main reasons that mobile SEO has become so critical is that it can help you reach customers at the right place and at the right time. A vast majority of businesses do not receive any type of interest unless they have a website that can be accessed on a mobile device. More people are discovering the advantages and delving into research on businesses using their smartphones. Most people consider their smartphone to be an extension of themselves and it’s likely that they wouldn’t visit a business or look into a new service unless they could quickly look it up. Without a proper SEO strategy that focuses on a mobile devices, you could be missing out on 80% or more of your web traffic.
Reaching people through a mobile device doesn’t mean that you’re necessarily reaching them while they are out and on the go. Many studies have suggested that people rely on mobile devices because they are apt to grab the nearest device if they need to look something up quickly. In most cases this is a smart phone because it is something that people carry with them on their person. Smartphone users also have a higher buying intent based on Google studies. This means that when somebody is searching for a product or service on their smartphone, they are likely ready to make a purchase decision.
It can be easy to start seeing the value of SEO for mobile audiences when we consider that this is a large market that is ready to make purchase decisions and on a convenient platform. Offering a great experience with the option to make a sale right on a smartphone can make sure that your business can see profits from a mobile audience.
Producing a negative experience on a mobile device ensures that you could be 62% less likely to receive a purchase from that user in the future. Even if the experience you offer in your physical location is great and your desktop site is great, a user may access your mobile site and get quickly disappointed with your brand.
What is The Difference Between Traditional SEO And Mobile SEO?
Traditional SEO varies greatly from the notion of mobile SEO. The goals of both types of optimization are often the same but the tactics that work on desktop devices are often slightly different. Mobile SEO needs to focus primarily on user experience with the website as well as a focus on any of the content.
A mobile search query often deals with local search engine data and even map data. Making sure that content you produce is properly geo-tagged can give you an advantage in the mobile market. If a person was searching for a pet groomer in Boston on their mobile device, not having a proper registration in Google my business pages or any mentions that you are in Boston on your website could put you out of the running on a potential customer finding your page.
The user experience on a mobile device also requires optimization. Your content needs to be highly readable, the navigation on your site needs to be easy to do on a small screen, and your content needs to load quickly. Google will place extra relevance on websites that can be easy to navigate and mobile sites that load quickly.
As you can see, there are some major differences between the idea of traditional SEO and the new age of mobile SEO. Making sure that your site is ready to rank can help you compete in the mobile market today.
Contact us at Lux today for a wealth of information regarding SEO and how we can provide you with organic growth that leads directly to sales for you!
