Proven Tactics To Increase Blog Traffic
If you have been pouring in the hours trying to build and maintain your blog, but are finding that you are struggling to get traffic through your site, you have probably tried all sorts of guides and how-to blogs. However, all of this information is not helping you gain much traction at all.
There is nothing more frustrating than putting in the work and not getting results from your blog. Thankfully, there is a proven strategy that can help you break through all of those traffic plateaus that you are running into.
The following are a few tried, tested, and true strategies and suggestions that will help you gain more traffic flow through your blog in no time:
Write About Searched Topics
While the lure to write blogs about whatever drives you, or whatever you are passionate about may be strong, this is not often the best option for driving traffic to your site. While your passion for politics, pop culture or breaking news may produce quality content, these types of posts are known to have a short shelf life on the internet. This means that right after you publish your blog you may see a quick spike in traffic, but that will be about all you get as interest will dry out as the news cycle churns on.
One of the best ways to make sure that your blogs continue to have constant traffic flowing to it is by catering your content to what people are searching for.
This will help your blog because your content will stay relevant in Google search queries. This directly results in passive organic search traffic, which is key for long term success of any blog.
One of the best ways to find subjects that have a lot of Google searches is to go directly to Google and look at their suggested search ideas. This will give you a fairly good idea at what people are currently searching.
Match Your Content To Search Intent
This may sound complex, but “search intent” is actually simple: It is the reason, or the why behind what people are searching.
This matters because Google delivers the most relevant results to users’ searches. This means, in order to reap the most benefit from Google searches, you need to have content that is relevant to why people are searching the terms they are.
You can figure out the reason, or intent of the searches through Google itself. By taking note of what is already ranking highly on the Google search page, you will be able to get a better understanding of the intent of each search. This will help you not only develop subject matter, but keywords and subjects, as well.
Look For Subjects With In-Depth Content
Google is smart. And as such, it knows that while people may be typing in a variation of searches, they are actually searching for the same thing. As a result, there are a lot of pages that rank highly for different searches.
One of the best examples of how this works is with the simple search topic of “How to lose weight.” While this is a specific search, pages with the keyword “lose weight” will also rank, because the system knows that they are searching for the same thing.
You can take advantage of this type of search mechanism by picking subject matter that has a lot of related content, or in-depth content.
These tools will show you where in the top-100 your chosen keywords appear. This will also open a world of subtopics for you to choose from and can even be used to help add depth to your posts and post outlines.
Build An Email List
Building an email list is crucial for getting traffic to your blog, because it provides you with a way to alert potential readers that new content is available for them.
Email is a strong method for delivering your content directly to people who opt-in or subscribe to hear about new posts because it is guaranteed to be delivered, whereas other marketing tools such as Facebook purposely limit your reach. Facebook has an average organic reach of about 5 percent, whereas email allows you to directly communicate with readers.
Make Contact With Those Mentioned In Your Post
If you are writing posts on topics that you do not know too much about, or you are writing more in-depth posts, there is a better than not chance that you are going to be using other people’s resources to create your article. It can actually be a useful tool to reach out to these people and let them know you are linking to their resources, or work.
If your article is mentioning, or linking to resources or work done by others, letting them know could lead to them sharing your work across their own social media platforms which will deliver your content to a new audience. This could also lead to a working relationship in the future. Contact us today to implement an SEO strategy for your business today!