Seach Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.

9 Crucial Facts about Search Engines

  • For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position and 7% of organic clicks go to the #3 position

  • 93% of online experiences begin with a search engine

  • Google owns 65-70% of the search engine market share

  • 70% of the links search users click on are organic

  • 70-80% of users ignore the paid ads, focusing on the organic results

  • 75% of users never scroll past the first page of search results

  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

  • Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.



A successful SEO strategy is about building a company’s online presence. Lux Digital Marketing’s first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. In this audit we examine what things are being done wrong and we will undo or fix any bugs. During our audit, we will look at the following:

Client Portal

Part of our online marketing services includes a custom online client portal. You can log in to your dashboard at any time to check the status of your campaigns and review your current live metrics. You’ll be able to get unique insights across all of your online marketing campaigns. Transparency is key!

What You Need to Know About SEO

There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach. The most important thing in SEO is knowing search engines’ ranking factors – such as keywords & content, engagement & traffic, or domain-level brand metrics – to make sure your website is seen as relevant and popular by search engines. Here are the basics that you need to know to understand how SEO works.

Auditing Your Website

The first steps in auditing a website for SEO is to learn your current rank, review your website’s analytics, and determine the keywords that will set you apart.

Crawling and Indexing

Search Engines have automated robots called crawlers that use links to scour the Internet, find web pages, and decipher page data that are indexed to be included in search engine results.


Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, and links. Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that you know what keywords are in highest demand within your market and incorporate those keywords into the content on your website. All of your website’s content will naturally create a collection of links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries.

Lux Digital Marketing

203 92nd Ave N

St Petersburg, FL 33702

(813) 856-5318

What Others Are Saying

Kristian and his Team are next to nothing when it comes to advertising and growing your online presence. They were able to dissect what areas we were engaging with the most and convert them to new business in what seemed like no time with their SEO methods. They also helped with getting us organically ranked on google on the page #1 which was an increase from our previous position on page #17 of a google search . Will definitely using them again in the future!
Lux digital definitely took my business a new level. The amount of inquiries and new clientele I have acquired since hiring Lux has been amazing. Serious game changer! They are easy to work with and always have your best interest in mind. If you are looking to step up your business to the next level, I would definitely hire lux digital. Thanks Kristian!
We went from having no search engine visibility to ranking for highly searched keywords. They are great at SEO! this increased visibility has led to more clicks to our site.

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