SEO Basics: What is a Permalink?

SEO Basics What is a Permalink

A permalink is the full URL of any page that you link back to on your website. This is where the name permanent link comes from, it is because the link that you create for the page will permanently be linked to the content. A permalink could include the full domain name or it could also have what is called a slug. A slug is the portion of the URL that can be found after the main domain name. This could be the category of the post, the date, or even the title of the page.

Simple permalink strategy ensures that you are only producing URLs that are going to be easy to understand, simple to crawl, and accessible for somebody to share. 

Why Do Permalinks Need To Be SEO Friendly?

A permalink is an important aspect of your site and the path to your content. Someone accessing your site from a search engine is going to be using these URLs to gain access to your website. URLs are also commonly used by search engines to index and visit your site. The permalink that you choose will change the way that a person and a search engine is going to value your website. If a URL is built up using a series of incomprehensible language, it’s going to be difficult for anyone to share your content with ease. The incomprehensible URL will be considered to be junk or non-valuable content. A very enticing and simple SEO friendly permalink for SEO might be something like



If you use a platform like WordPress for your website there’s a good chance that the structure for your pages as they are automatically published is not SEO friendly. The default often spits out a simple page number which does not provide any sort of description for the page, a date, or a shareable URL. The ID that WordPress uses will only work as a detraction from your SEO and it can be a much better idea to consider renaming your page or even installing a plug-in that will automatically produce a more professional looking URL.

A URL is going to look much more professional if it contains relevant keywords, if it is easy to search and index across search engines and if it looks more professional. It can often be very tempting to publish new content without editing the URL tag or considering a specialty title for the URL of the page. Rather than resorting to this, you might want to consider making the change upfront so that every post can have an added benefit for indexing and sharing.

Keep in mind that setting up the post name option in WordPress may not fix all of your issues. On occasion, if you had a longer post name or title option, this could create a much longer URL option which could lead to some of the URL getting cut off. Choosing a smaller title feature is much more beneficial. You could also consider editing your URL if you know that the title structure is particularly long.

Permalink Considerations

If you are considering your permalinks for the future it’s important to find a structure that’s going to fit with your goals. If you have a new site, for example, you’re going to want to add the publication date to the URL. When most search engines are looking at trending stories they want to know when the content was published. Having the date in the URL can make sure that content is indexed as new. Having older index content in the URL can sometimes confuse the search engines and have brand-new content indexed as something that’s old.

Having a clear structure for your permalinks and for the majority of your domain names will make sure that you will have a proper hierarchy for your pages. It makes navigation throughout your website easier. When there are discrepancies between the purling strategy on your page, this can often cause search engine crawlers to get confused and avoid indexing some pages that don’t fit the pattern.

As you can see, permalinks can be particularly important for your SEO and for properly indexing your site. Remembering these SEO basics and the nature of a permalink can be beneficial to keeping your page indexed and shareable. Contact us today for a free consultation!