If you run a cleaning business, you know the ins and outs of keeping homes and offices spotless. But when it comes to cleaning up your Search Engine Optimization (SEO), it might be a different story. SEO for a cleaning company is crucial; without it, you won’t show up in search results, and potential customers won’t find you.
SEO for cleaning services doesn’t have to be complicated. With a few simple tips, you can boost your website traffic. Here are seven easy ways to improve your SEO today. To learn more, consider Lux Digital Marketing, the SEO agency with over 15 years of experience to assist you with your digital marketing.
Target Long-Tail Keywords
Targeting keywords is a crucial part of SEO for a cleaning company. By including relevant keywords, you increase the chances of your website content ranking in search engine results when people use those keywords.
Choosing the right keywords for cleaning is essential. They should be not only relevant to your target audience’s search terms but also low in competition for better ranking opportunities. Generally, longer and more specific keywords, known as long-tail keywords, have lower competition.
For instance, “Tampa Cleaning Services” is a long-tail keyword, while “cleaning” might be too competitive. Including as many long-tail keywords as possible in your content can enhance your SEO strategy.
Your SEO Content Should Be Broken up into Smaller Sections
The way users interact with your site affects the SEO for cleaning businesses. Your rankings improve when users explore more than one page, but if they click the back button right after visiting a page, it’s not ideal.
Giant blocks of text can discourage users. If they see a wall full of words without breaks, they might not stay on the page. Break up your content with paragraphs, and use bullets and numbered lists to enhance readability. Headings and subtitles are also effective in separating content and making it more user-friendly.
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Titles, Headings, and Meta Descriptions Should Be Optimized
Titles play a crucial role in attracting users. When scrolling through Google search results, users look at title tags to decide if they want to click. Make sure to include your main target keyword in the title.
Include keywords in your headings, just like you would in your content. Using keywords in headings is an effective way for cleaning companies to enhance their SEO.
Meta descriptions, the short text blurbs below title tags, are often used to influence users. Although they don’t impact SEO rankings, they can still sway users. If possible, write your own meta description within 160 characters. This encourages users to click on your pages. Including your cleaning keywords in the meta description can boost its effectiveness.
Create Local SEO Content
If you’re not a large chain, your service area is likely limited. When promoting cleaning services, you can only reach a certain number of people within that area.
When people search for cleaning services, it’s not just about “cleaning”; location matters too. For instance, “cleaning in St Petersburg” or “cleaning near me.”
To fully leverage this, emphasize your location in both your website content and advertising. If you offer services to homes in St Petersburg, make your location a prominent feature in any advertising efforts. Additionally, set up a Google Profile for your business with the location highlighted.
Links are a crucial part of SEO for cleaning companies, and Google’s algorithm loves them.
It all begins with internal linking, which is a link leading to another page on your website. When you incorporate internal linking in your content, it not only benefits SEO but also helps users stay on your website longer.
Even more crucial are backlinks. Unlike links within your content, backlinks are links that point to your content from other sites. They’re links from other websites to your pages. If you can get backlinks by reaching out to reputable websites, Google will boost your ranking.
Page Speeds Increased
Even if your content successfully targets the cleaning service market, it won’t matter if people don’t read it. Blocks of text aren’t the only things that can make users hit the back button.
Slow page loading speeds can also send users back to search results. A staggering 53% of users abandon a website if it takes longer than three seconds to load. You definitely don’t want to fall into that category. Aim to have your content loaded within one to two seconds.
To optimize your content further, explore other options to ensure that your pages don’t load so slowly that they drive people away.
Track Site Metrics
You can’t be certain that your page speed or keyword cleaning is making a difference unless you verify it. It’s crucial to have evidence to know if these efforts are effective.
Once everything is set up, start tracking your metrics. Tools like Google Analytics can show you information like page speed and conversion rate.
Continuously monitor your site metrics throughout your entire marketing campaign. Staying on top of changes in site metrics is essential, allowing you to make adjustments as needed.
Request a FREE Site Audit
Are you struggling to reach your target market with cleaning services? No need to worry. Lux Digital Marketing has years of experience in SEO for cleaning companies. We can optimize your website content to help it rank higher in search results.
Give us a call at 813-856-5318 or contact us online to get started!
Services We Offer:
- Search Engine Optimization
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- Most importantly, ranking you number 1 on Google!