You’re in the right spot if you’re a construction company aiming to boost your business by attracting more visitors to your website. This guide will demonstrate how to use content marketing and SEO for construction companies to achieve tangible results.
Keep reading to discover how construction SEO can help draw valuable traffic to your business website.
Why Use SEO for Construction Companies?
It really works. Construction companies can boost their income, receive more phone calls, and make more sales by using organic search. All construction services are meant to solve a problem, and people turn to search engines to find solutions for their issues.
SEO becomes more valuable when Google and other search engines are good at suggesting your services as solutions for people’s problems. As people use these suggestions, they start trusting search engines more to find solutions.
According to an article on Search Engine Land, 53% of website traffic comes from organic search. This is much higher than the 15% from paid traffic and the 4.7% from social media traffic. If you don’t invest in search engine visibility, you’re missing out on traffic and potential customers that could help your construction business grow.
How to Market a Construction Service
Marketing success in your construction business depends on educating your market about the exact problem that your solution solves.
Empathy with Customers to Market Your Business
We always advise the companies we work with to prioritize their customers. To succeed in digital marketing, you must know and care about your customers more than your competitors do. This may mean investing in content marketing and SEO for construction companies. Invest in creating content that helps your customers even before they decide to make a purchase.
Online content goes beyond blog posts; it includes things like images, videos, slideshows, and web applications. This type of content can establish your brand and products as leaders in their respective fields. Think about it: solving a customer’s problem before even talking to them. This can be achieved through excellent blog posts and online tools, turning them into loyal brand supporters.
Your customer should be the guiding force in your marketing strategy, tactics, channels, and the time and money you invest. To better understand your customers, find out things like:
- What do they do daily?
- What does success mean to them?
- What words and phrases do they use when talking about your industry?
- What other online searches do they perform?
- What experiences led them to need your solution?
Listening to your customers and empathizing with them will help you figure out how they use search engines to find your services and what kind of content will attract them to your website.
To effectively market your construction business, you need a well-thought-out plan based on research and sound practices. Before putting your plan into action, take the time to plan and research the project. You can’t simply rely on marketing to compensate for a poor strategy.
Strategies and Tactics for Construction Companies
What is Construction SEO?
SEO for construction companies is about getting high-quality, natural website traffic with the aim of turning these visitors into new customers or callers. The SEO strategies for construction firms are quite similar to what other industries use, but there are some special aspects of construction.
In the residential sector, some customers may spend a lot of time researching their options due to financial concerns. Your content should also provide some education to help customers understand your industry better. By setting these expectations, you can better identify potential customers and make the transition from lead to customer smoother.
SEO is mainly divided into three categories: on-page, off-page, and technical SEO.
On-page SEO primarily focuses on the content of your webpage. It includes things like keywords, titles, headings, and meta descriptions. Search engines examine if your content matches the keyword or search term, and relevance is crucial for on-page search engine optimization.
Off-page SEO involves everything from other websites that helps your site rank better. The most important part is backlinks, which are links from other websites to yours. To establish your website’s authority and trustworthiness, you need both a high quantity and a high quality of relevant links.
Most of the technical SEO work happens behind the scenes. It involves making sure your website is easy for search engines to explore, having an SSL certificate, and ensuring it loads quickly, among other technical aspects.
Meta Titles and Descriptions
The titles of your individual website pages or posts are known as Meta titles or page titles. These titles are not seen on the page itself but are noticed by search engines. You have control over this title, so it’s essential to optimize it to make it stand out.
Meta descriptions, also called page descriptions, are another HTML feature that provides a brief summary of a post or page. They can be optimized to appear on the search engine result page. However, Google sometimes changes them for specific search terms.
Keyword research is a crucial part of search engine optimization. To figure out the best keywords, understand user intent, and plan your content, you need keyword research tools.
With a keyword tool, you can create a list of potential keywords. We use SEMRush for our keyword research. Below is a screenshot of the SEMRush Keyword Magic tool.
Mobile-Friendliness and Page Load
Optimizing your page loading time isn’t just about SEO; it’s also about making things better for potential customers. Google rewards websites that load quickly because it improves the user experience, especially for mobile users on slower 3G or 4G connections.
To boost your website’s speed, it’s essential to collaborate with an experienced developer.
Your website must be mobile-friendly. You can’t overlook the fact that your target audience is searching for you using mobile devices. Google’s mobile-first indexing means they prioritize mobile-friendly websites when people search on their mobile devices.
Your website’s design plays a vital role in the user experience. If your customers can’t find what they need, you might miss out on potential leads. To help users navigate and understand your site better, think about adding links between different pages.
Designing a website for construction companies can be tricky. To create a thoughtful design, plan your website’s content and organize related topics. Remember that keyword research is also essential for this.
Link building means getting links from other websites to your own. This helps build your authority, expertise, and trust. When the competition in your market is high, creating these links is crucial. Sometimes, having excellent content is all you need to stand out in search results.
Use your social media channels to share the content you post on your website. While creating helpful content for your website is good for getting organic search engine traffic, it’s equally important to promote it through your social media channels.
As a local contractor, conducting local searches is essential. Local SEO for construction companies helps you optimize your website for the people in your area. When your target audience is nearby, it’s crucial to use some extra SEO tactics.
For a simple guide, be sure to:
- Create a Google My Business Account.
- On your website, mention the areas where you offer your services. Create a separate page for each city or town you serve and list the services you provide in each area.
- Ensure you’re listed in other local directories, like your Chamber of Commerce and construction directory websites.
SEO for Construction Companies: Increase Traffic & Conversions
Ready to transform your construction business with strategic SEO and content marketing? Lux Digital Marketing is your trusted partner. Let’s take your website traffic and conversions to the next level.
Contact us today to discuss a tailored plan for your company’s success. Don’t miss out on the opportunities – reach out now to shine in the digital landscape!
Services We Offer:
- Search Engine Optimization
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!