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In today’s world, who isn’t using the internet? Most of the transactions are made online, many appointments are booked through a computer, and any information you need can be accessed through the web. So, if you’re a doctor who wants to keep up with the pace of the world, LUX Digital Marketing is the company for you for any doctor SEO marketing. With top-of-the-line digital marketing strategies, we provide your clinic or business with the exposure it needs to attract patients to your door. This article will address doctor SEO marketing.
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The first step to solving all your problems is understanding what you need. Whether it is search engine optimization or web design, LUX provides all these services (and more) for you. Speak to an SEO specialist now for a consultation and bring your business online with a medical SEO marketing strategy. And if you’re interested in finding out more about these services that you need to build a constant stream of patients for yourself, we’ve got all the information here for you!
Doctor SEO Marketing: The Foundation of SEO
Local SEO is the most significant aspect of search engine marketing for doctors. Why? Patients rely on their local listings for doctors and practices to find the best doctor. We see practices making the mistake of partnering with SEO agencies that don’t realize that rankings are not equivalent to patient leads. If you rank #1 in a search for “What are the symptoms of a disc herniation?” but that person doesn’t live near your practice, then they will not become a new patient. You need to have your local SEO in order before you can create blog content. Here’s how:
Claim Your Practice and Physician Listings
Start with your Google Business Profile. You should start with your Google Business Profile listings. Both your practice and your doctors must be listed. If you have a single clinic with a single provider, there is an exception. Google suggests creating only one GBP listing in this case.
Create Your Listings
You must fill out the listings. Fill them out completely—what services you provide, which insurances you accept, etc. You should also make sure that you use the post feature and have plenty of photos. According to research, the more detailed your profile is, the more likely it is that you will convert new patients.
Distribute to Relevant Directories
After you have a complete listing in place, make sure that you list it in all the business directories as well as healthcare directories where potential patients may be searching for doctors. This includes not only standard directories such as Google Business Profile but also highly trafficked directories such as Yelp and Apple Maps. It is also important to ensure that your practice or physician listing appears in directories focused on healthcare, such as WebMD Vitals.com and CareDash.
Get Patient Reviews
You need to start getting reviews once you’ve listed your business in all the directories that you desire. You want as many reviews as possible that are close to five stars. These reviews are the main factor that new patients use to select a doctor. To maximize the number and quality of reviews, you should implement a system that screens reviews and solicits them. We recently explored how to increase patient reviews.
It’s crucial to have a strong local SEO strategy before you begin other SEO efforts. This will help you know what keywords are most important for your medical practice. Not all keywords will drive patients. We have learned from our extensive experience in medical practice marketing what works best.
Understanding Patient Intent
Understanding patient intent will help you make SEO and Google Search Ads successful. You must know the difference between searches with “high intent”, where patients are about to make a decision, and searches with “low intent”, when they are simply looking for information. We’ve identified “high-intent” searchers—those who are ready to make an appointment now.
- Practice or Doctor Name Searches: You may have been referred to them, or they might even know you.
- Near Me Searches: When a patient searches “spine specialist near me”, or “nerve pain specialists near me”, they are in the final stages of making a decision before booking an appointment.
Patients who are “medium intent” searchers have done research and may not yet be ready to book an appointment. but are more advanced in their process.
- Treatment Searches: When people search for treatment, they are often past the research stage and looking for solutions. Patients who search for “lumbar diskectomy” are likely to be indicated for the treatment. They’re doing research in order to make a decision. Often, a patient’s appointment will be influenced by building trust.
- Condition Searches: Patients who search for “herniated disk” or “endometriosis”, have likely already undergone diagnostic testing and received a diagnosis. The searcher may not be aware of the treatment options available and therefore have a lower intent.
Searches with “low intent” are usually not ready to make an appointment.
- Symptom Searches: Many medical practices are wasting time and energy on these “low intention” keywords.
Create a List of Target Keywords
The next step would be to create a list of keywords that are specific to your practice. Use a keyword tool such as SEMRush or Ahrefs. You can start with a list of “seed” keywords that include your brand name, treatments, and conditions to target. Then, plug the terms into a keyword tool to create a list of keyword phrases and keywords to analyze. You can identify the focus terms from this list by looking at:
- Traffic: What terms generate a lot of traffic each month? You must be able to justify your time by ensuring that they have enough traffic.
- Difficulty: Most SEO tools measure the “competitiveness” of a keyword—that is, how difficult it is for a term to appear in the top 10.
Use these to prioritize your keywords. You want to target “high intent” terms that are popular and not too hard to rank for.
Our 7-Step Doctor SEO Marketing Approach
1. Keyword Research
2. Competitor Analysis
3. On-Page Optimization
4. Google Maps Optimization
5. Link Building
6. Social Proof & Traffic Optimization
Medical Practice Content Strategy
Once you have your list of keywords in mind, you can start creating content that targets those terms to increase organic traffic.
Pages on your website are one of the most important pieces of content that your practice will produce. The site must be SEO-optimized, including pages that load quickly and display well on mobile. It is also recommended that practices create separate pages for every condition and treatment they offer. This allows you to focus on specific keywords. Create pages for your different locations. These pages should include all relevant information, including contact details, maps, and other pertinent information. Last but not least, ensure that every doctor has their own page. It is crucial to do this because patients search for doctors by name.
Another important strategy is to create relevant and targeted blog posts. Here’s our recommendation for medical practices to approach blogging:
- Pick 3-5 topics: Using the keywords you have chosen, choose a few topics to focus on. Use these terms in the title and content of your blog.
- Create a calendar: We plan our quarterly calendar so that we always know what is coming up.
- Post bi-weekly: monthly posting is not enough. You will be able to understand your results faster if you post biweekly.
- See what sticks: You should start to see SEO traffic after a few weeks. Some blog posts perform better than others. Important Note: If you find a post that is getting traffic through SEO, you should continue to build and add content to that page. One of the most underutilized SEO opportunities is content updating.
Many medical practices are ignoring the importance of video in their content strategy. Why video? Video is prominently displayed in search results because around 1/3 of Google searches now include video. It increases “dwell time”, which is an important SEO signal. Video has also been shown to increase the number of leads. Video is a better way to inform potential patients than text. We recommend that all medical practices produce the following types of videos:
- Practice Overview: Tell patients about the practice and your philosophy of caring for them.
- Patient Testimonials: These videos are the most important you can make. The social proof provided by other patients will bring in more patients. Place them on important conversion pages, such as “request an appointment” pages.
- Condition/Treatment Information: This is another type of video that’s extremely important. It will educate your patients and help them take action.
- Physician Bios: These are very important videos that build trust. They help patients understand who their doctors are and how they treat them. Do not make them a video résumé; add some empathy.
Medical practices should use social media as a content marketing tool because it is where patients spend most of their online time. Social media posts are important for SEO, as they appear in search engine results for people searching for specific topics. The organic social content that you share won’t bring in patients over night. Paid advertising is what you need. We recommend that practices focus on posting twice a week to Facebook and Instagram about the conditions and treatments on which they are focusing. For practices that are looking to grow, they may want to be active on YouTube or emerging platforms such as TikTok. These platforms allow for large audiences just by posting organically.
Medical Practice Website SEO
The optimization of the website is a critical element in SEO for any medical practice. We see several elements as being most important in medical SEO.
Core Web Vitals
Google developed Core Web Vitals, a set of metrics that measure how user-friendly a website is. It has three key elements:
- The largest content pain (LCP) is the time it takes to load the most important element of the page, usually a header.
- Cumulative layout shift (CLS) is the amount that elements on a page “shift” when viewed from a mobile device.
- First Input (FID) is the amount of time that passes during loading before visitors are able to click or interact with elements on a site.
Google will grade each page of your website based on the elements listed above.
Practice Website Speed
It’s important to make sure that your website is fast. It’s because patients will leave a site that is slow to load. They’re also more likely to become leads if your website is quick. Conversion rates actually drop with every additional second of page loading time. Google’s Page Speed Insights can be used to check the speed of your practice website. You should pay particular attention to the mobile site speed, as most patients browse via their mobile devices.
Create Links to Your Practice Web Site
Google uses the links that lead back to your site as a measure of authority. In SEO, this is called “domain authority”. Tools like SEMRush or Ahrefs provide scores that measure domain authority. Not all links are created equal, especially for medical practices. You want patients to come to your site, so the best links will be from local sites. These are more relevant to the cities that you’re trying to attract. Link-building can be a difficult task. Traditional approaches require a lot of outreach time, but there is no guarantee that a link will be created. This traditional approach is not worth the time in medical practices. Directory listings are one of the best ways to get backlinks.
Local sponsorships are another way to get relevant backlinks. These links are not only authoritative but also provide a local message to Google that other backlinks can’t. This directly impacts your ability to bring more patients into your practice.
Measure SEO for Medical Practices
How can you evaluate the effectiveness of your SEO efforts?
Do Not Fall for Rankings
Rankings are often used by traditional SEO companies to measure their success. Medical practices that have worked with SEO firms often show us reports stating that they received a certain number of rankings on page one. The truth is that even if your website ranks #1 for a keyword, it won’t help if the keyword doesn’t drive traffic.
Traffic Beats Rankings
You should instead measure the amount of qualified traffic being driven to your website. It is much more effective to measure the click-through rate of the keywords you are ranking for and the descriptions that appear in the search engine results.
Leads Beat Traffic
You should also check if traffic from SEO actually converts into new patient leads. If not, it could be that the searches are unqualified or they’re not in the geographical area where you want to gain patients.
Web Design for Doctors
Designing your website might as well be the most critical aspect of your online presence. As a doctor, your first order of business is to be trustworthy and reliable to the patients you are reaching out to, and your website must be representative of that. Fortunately, at LUX, we provide effective Web Design for all your needs through research, prototyping, and thoroughly reviewing all the services we provide for a doctor in SEO marketing.
The research comes through the need to understand what your target audience wants. The patients that you want to attract look at several attributes before committing to your expertise. They want friendly customer service, proof of your credibility as a doctor, and, most of all; they want to know who you are. With LUX marketing, you will be provided with the best web services (with complete maintenance and support), great design options that will attract your patients to your practice, and the best structure for your website that will serve you in the years to come. If you’re looking for the best Short-Term Impact, web design is the way for you to go! Reach out to LUX Digital Marketing today to set up your website.
Search Engine Optimization for Doctor
After web design, SEO marketing for doctors is assuredly the best way for your business to boom. Patients will only come to you if they can see you, and the easiest way to ensure that is through search engine optimization.
At LUX Digital Marketing, we present you with the best Search Engine Optimization services that you require. With an effective SEO application, we include services such as:
- Keyword analysis and strategy Keyword Analysis & Strategy
- Website Architecture Optimization
- Code Optimization
- Content Strategy & Optimization
- Quality Guest Blog Backlinking
Our strategies will work hand in hand with our web design to make sure your name is visible to all your potential patients and visible above your competitors. After all, with so much competition in the online world, you need your practice to be at the very top of all search engine results, and the only way to do that is to work with LUX’s doctor SEO marketing services.
Local SEO for Doctors
If you’re looking for local clientele and patients who will make you their regular doctor, your business needs to be prominent to your locals, the best kind of patients you need to get your practice up and running.
With LUX, you get to put your name on the map! Our Local Search Engine Optimization services provide you with the greatest visibility in your local areas! To reach regular patients and local clientele, local optimization is the best way forward:
We present you with high-quality services that include:
- Organic SEO results
- Landing page promotion
- Local market citations
- Most importantly, putting you as the #1 Doctor to go to on your local map.
As you can see, Local SEO results have incredible long-term results that will push your business to the top and bring you a large number of regular patients.
Social Media Management For Doctor
Facebook. Instagram. Twitter.
These days, everyone is on social media, giving you another avenue to reach out to potential customers. By establishing a network of followers, you can find and attract even more patients to your practice.
LUX Digital Marketing develops your marketing campaign through Social Media Lead Generation and Management, a service that spans creating and popularizing your social media pages, which, in turn, popularize your doctor SEO marketing service.
Your potential patients will want engagement and emotional connections, and LUX will provide that. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential patients.
Our services regarding doctor SEO marketing include the following:
- Strategy Development
- Competitive and Marketplace Research
- Social Media Branding
- Ad Management
- Content Creation
- Conversion Optimization
- Retargeting Advertisement
If you’re looking for the Biggest Long-Term Impact on your practice, SEO for doctors is the best way to make your business well-known and respected. Contact us today!
Services We Offer:
- Search Engine Optimization
- Organic SEO Results
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!