How can people and business owners find a good contractor? Most start by searching on Google. But just showing up in the results isn’t enough. Search Engine Optimization, or SEO for general contractors is the best way to make sure your website shows up near the top of the search results.
SEO is about doing things to make your website rank as high as possible in search results. This matters because lots of people use search engines to find the services they need. Using SEO for your contractor business is a smart move. It boosts your chances of getting a job by a lot.
SEO is way better than traditional methods. It has a success rate of 14.6 percent, while old-fashioned ways only work 1.7 percent of the time. This means using SEO can make you seven times more likely to get a job.
Why Do Search Engine Rankings Matter?
Why does it matter if your website is the first, third, or tenth on a web search engine? Well, it matters a lot. Most people click on the top 3 results in a search, and most of those clicks go to the very first website listed. People usually find what they need quickly and might not keep searching once they click on a good website.
This is where SEO for general contractors comes in handy. A strong SEO strategy can get more people to click on your website as it moves up in the rankings. But it’s not just about getting a higher rank or more clicks. These are just the first steps toward reaching your goals, whether it’s getting more people to know about your brand or making more money.
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How Can Contractor SEO Help Your Business?
Using SEO is the best way to make your contractor’s business show up higher on search engines. But it’s not just about that search engines are becoming more crucial in helping people decide what to buy. Here are some good things that come from investing in SEO:
Greater Brand Awareness
Sometimes, you need to do more than one search before picking a contractor. When your name keeps showing up in search results, people start to remember it. Before you know it, they’ll be checking out your website to find out more about what you do.
Lower Marketing Costs
SEO isn’t free, but it reaches more people and lasts longer than traditional marketing. As you make your website more authoritative, it becomes more visible whenever and wherever people search for contractors.
Bigger Competitive Advantage
Big companies always have more money for marketing. But with contractor SEO, your site can rank higher than theirs. This higher ranking lets you compete with these major players.
You want to see results from your investment, no matter how much you put in. SEO is a long-term investment that might not show immediate results. For instance, when we worked with a roofing contractor, their SEO campaign goals increased by 60%.
Contractors can see a similar impact with a results-driven and award-winning team. This means more calls, more quotes, and more chances to grow your business for your contracting company.
SEO for Contractors: How Do You Start?
SEO can be a smart plan for contractors, but it takes time to see results. You need to stick with it for a while. Understanding how search engine optimization works is key, whether you’re doing it for your own company or working with an SEO firm for contractors.
Changes in search engines might impact your approach, but if you include these four processes in your strategy, you’ll be ready for any future changes. Are you ready to start your contractor SEO strategy today? Begin by following these four simple steps:
1. Research Keywords
Homeowners and business owners search for contractors using different terms. Some are general, like “contractor” or “contracting services,” while others are more specific, such as “concrete contractor” or “renovation contractor.”
Pick the best keywords for your business and include them in your strategy. Also, check out the competition, cost-per-click (CPC), and search volume of your keywords. This step helps you figure out how valuable a specific keyword is for your contractor business.
Get inspiration from your audience. Find where they hang out online. They might talk about contract services on Reddit, Quora, or Twitter.
Consider what they are curious about.
- Average cost of contract services
- What is the expected turnaround time of a renovation?
- What are the advantages and disadvantages of hiring a contractor?
- Local contractors are the best in their field
You might discover that users are ready to share their experiences with contractors. This is a great way to understand your audience’s problems. You can tackle these issues on your website by highlighting how your contractor deals with or prevents them.
When you’re researching keywords, think about targeting long-tail keywords. What are short-tail and broad-tail keywords? A broad-tail keyword can be short, like “contractor,” covering various user intentions, like wanting to know what a contractor is or needing their services.
On the flip side, a long-tail keyword is more specific. For the contractor industry, “commercial concrete contractors” is a long-tail keyword. You know exactly what the user is looking for.
Include the following keywords in your keyword search:
- Service areas
- Target audience
- And more!
If you target long-tail keywords, your website will likely appear on fewer result pages. You’ll be able to reach more qualified prospects who are interested in your services. This will lead to you getting more quotes, calls, and customers.
2. Provide a User-Friendly Experience
Check how fast your site is, and make sure it’s mobile-friendly and up-to-date. Boosting your website’s speed by just one second can increase conversions by 7 percent.
Think about this:
If you sign up 30 new clients each quarter, improving your website speed could bring in an extra two clients per quarter. With each client spending an average of $15,000, that’s an additional $30,000 per quarter or $120,000 annually.
Wondering how to speed up your website? Try these techniques:
- Compress the images on your website
- Reduce HTTP Requests
Discuss these changes with your team and discuss how to improve your SEO for General Contractors.
3. Use Off-Page Strategies
Search engines don’t just focus on the keywords on your website; they also check your overall online reputation. Links and mentions on other sites, known as off-page elements, play a big role in your site’s authority and its ability to rank. They make up almost 80 percent of Google’s algorithm.
For contractors, SEO goes beyond your website; it involves outreach. Make sure your name shows up consistently on all channels. The more your company is seen online, the better your site will rank in web searches.
If you haven’t already, think about creating your own social media presence. Social networks like Twitter, Facebook, or Instagram are excellent for increasing your online visibility. Plus, 80% of users use social media to get advice on purchases.
Social media can also drive people to your site, supporting your SEO strategy. It can back up content and influencer marketing or video and marketing campaigns.
4. Measure and Improve
As you work on making your website better and reaching out to more people, it’s important to keep track of how well your SEO is doing. SEO is based on ideas that might or might not be right. If you’re not seeing the results you want, keep an eye on your progress and make a plan to make things better.
Search is always changing, so it’s crucial to keep measuring. Even if your site is ranked first for your keywords, things might shift in how people search or another website could do things better than yours. By tracking your analytics, you can notice these changes and tweak your strategy to match.
Contractor SEO Services From LUX Digital Marketing
LUX is a full-service contractor SEO company that can provide your business with a custom plan to achieve your goals, from attracting leads to growing revenue. LUX offers SEO contractor services to help your business achieve its goals. This can range from attracting new leads to increasing revenue.
Attract qualified consumers and business buyers with SEO. Our SEO services include custom strategy, SEO audits, optimization of 80-300 keywords, and more.
Local SEO can help you reach local leads. Our services include local keyword on-page optimization, citation management, and review management.
We have helped many contractors to achieve success over the past 15 years, including:
- General Contractors
- HVAC Contractors
- And more
What Does SEO for Contractors Include?
LUX offers a complete contractor SEO solution.
- Competitors Analysis
- Competitor Monitoring
- Website SEO audit
- Keyword Research
- Local SEO Optimization
- Google Analytics Setup
- Content Creation
- Monthly Reporting
- Guest Posting
- Off-Page Optimization
- And more!
How Does Contractor SEO From LUX Work?
You may be considering LUX as a contractor SEO provider after reading the success stories of our clients but are still unsure about how our services work. Here is a brief preview:
- Have Your Website Audited:
Your dedicated LUX team will review your website, comparing it to SEO best practices like mobile-friendliness and title tags. They’ll also assess your competitors’ websites for comparison.
- Meet with Your Dedicated LUX SEO Expert:
After the audit, you’ll meet with our SEO experts to discuss findings, either in person, by phone, or via video chat. They may ask about your brand, target audience, and goals.
- Get Your Customized Contractor SEO Strategy:
Our team, having learned about your business, will create a custom SEO strategy. This includes suggested keywords and goals for your plan.
- Update Your Website to Best SEO Practices:
Once you approve the SEO plan, our team starts updating your site according to best SEO practices, prioritizing changes based on importance and impact.
- Extend Your Website with New Optimized Content:
Our team creates content optimized for your site, aligned with the updates. You’ll review and approve it. We have a team of writers and editors to ensure the best results.
- Optimize Your Website’s Off-Page SEO:
Off-page SEO is crucial, even for contractors. We focus on your website’s Off-Page SEO, creating and promoting shareable content as part of our services.
- Track the Rankings of Your Website:
In collaboration with your SEO contractor, we monitor your website’s rankings and performance. Results are compiled into an easy-to-read, easy-to-share report.
Our contractor SEO services are constantly improving your SEO strategy and ranking in the search engine results. We are constantly finding new keywords to help you attract new clients and leads.
Ready to Build Your Business With SEO for General Contractors?
SEO is crucial for any marketing plan, especially for contractors who heavily rely on search engines. Create a specific SEO strategy for your contracting business to ensure your website gets the clicks, rankings, and leads needed to keep your schedule full.
LUX Digital Marketing stands out as a top SEO company for contractors in St Petersburg, Florida, and the surrounding areas. Our team of dedicated digital marketing experts has driven 10 thousand leads and helped hundreds of businesses reach the top of Google.
Give us a call at 813-856-5318 to discuss your business and goals today!
Services We Offer:
- Search Engine Optimization
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!