Is it easy to improve the rankings of your site in the search engine results? How do you perform Search engine optimization for gaining more organic traffic? SEO is the primary factor for getting higher rankings in the search engine results for a website. It is either made for providing general information or selling products online. Here is SEO Made simple.
What is SEO?
Search Engine Optimization is a process of optimizing and managing the website’s various factors as per the search engines’ instructions for getting higher rankings. It helps to drive free organic traffic to your website. Usually, SEO experts categorize the SEO in two parts, i.e., On-Page SEO and Off-Page SEO. Let’s have a brief introduction of both parts in the below section.
On-Page Search engine optimization is a process of optimizing the website by remaining on the website. It comprises various small but important factors. The following is the list of On-Page SEO factors:
- Content of the website
- Internal linking
- Meta tags
- Meta description
- Keyword research
In this part, content is on the top of the list because search engines prefer websites containing high-quality content. The term high quality refers to the uniqueness of content. The content must provide accurate, relevant, and to the point information. However, the Meta tags and a Meta description also play an important role. It lets the search engine users and search engine bots understand the type of information available in the content.
Keywords are the search terms that are used by the search engine users for finding specific information. Keywords are further categorized into two types, i.e., short tail keywords and long-tail keywords. Usually, SEO experts focus on long-tail keywords because it helps gain more useful organic traffic that is not possible with short-tail keywords.
Off-Page search engine optimization is the process of improving the worth of a website by remaining outside the website. Link building is the primary factor of this part that is the most important factor for getting higher rankings in the search engine results.
Creating the backlinks for your site is simple, but it requires some expertise to create quality backlinks. The term quality backlinks refer to the worth of the website from where backlinks come. Backlinks are further categorized into two types, i.e., do follow backlinks and no follow backlinks. No-follow backlinks are more useful for gaining higher rankings because they let the search engine bots pass the link juice to the linked site. But it would be best if you kept in mind; you have to make backlinks with a balance of no follow and do follow backlinks.
In the past, no-follow backlinks were considered useless for ranking purposes. But in the recent update from Google, it announced that no-follow backlinks are considered as the indicators for ranking purposes. This update increases the worth of no-follow backlinks.
Social media sharing is also a part of Off-Page SEO. It helps to make your site visible to a wide range of audiences on social media.
SEO is simple, but you have to consider many things when doing it perfectly. You must know about the importance of various factors.
Hopefully, the above discussions help you to know about the basics of SEO. Contact us today to learn more about SEO techniques.