Marketing itself is old as time; there are records and documents of merchants from medieval times coining the term to help them promote their wares over their competitors at town markets. It has obviously soared from that point, marketing is now a vital part of every businesses structure and the main way it helps push, differentiate and sell its products or services. However, the rise of the internet and digital world has led to a new evolution within marketing yet again, digital marketing! Digital marketing revolves around helping companies optimize their online presence, concepts like web design, graphic design, social media marketing, and search engine optimization fall into its umbrella of services. In particular, search engine optimization (or SEO for short) is becoming increasingly important to all businesses, no longer can small businesses or contractors afford to skip it! Searching for the best SEO in Sarasota? Your search is over, Lux Digital Marketing is the premier digital marketing company in the Tampa Bay area! Located right over the Skyway in sunny Saint Petersburg, Lux has years of experience handling web design and SEO for dozens of satisfied clients! We’ve decided to put together a little overview on SEO to help convey its value more effectively!
What is SEO?
At first glance, SEO seems like a confusing and complicated topic, but it’s core purpose is extremely simple: SEO helps get your businesses found on Google for the products and services you offer! The best way to understand this is by using a little example; imagine that you are a solar panel installer based in Miami. There are keywords being searched thousands of times a month that directly pertain to what you do; for example “solar panel companies Miami” is a huge one, obviously you’d want to be found for that on Google if you sell solar in south Florida! This extends to most businesses, without optimizing your website to be found for searches like this on Google you are leaving thousands of potential leads and buyers on the table. So what are the specifics of SEO: what actions comprise it? A big concept in SEO is known as backlinking, basically a backlink is a connection between your website and another one. By getting your URL on another website, through a blog post for example, you are working to build a backlink! Google takes great stock in this, they consistently rank websites based on the domains they are connected to! By creating backlinks on quality, high ranking websites we can work to rank yours higher as well!
SEO in Sarasota is taking off and you do not want to be left behind! Thousands of local businesses are beginning to leverage SEO to be found, nationally and locally, on Google for searches related to products they offer. Ready to take your business to the next level and double or even triple calls received to your business? Contact Lux Digital Marketing today, let us optimize your online presence!