Social Media Marketing in St Pete
There are many small businesses that are using social media marketing in their local area to create cost-effective and versatile solutions for marketing campaigns. Marketing utilizing social media remains one of the best new strategies that you can use in digital marketing today. With around 97% of marketers utilizing social media marketing in St Pete, if you aren’t using social media marketing, you will quickly be left behind. But why should you consider using professional digital marketing with a company like Lux for your social media marketing? Here are some of the top advantages of using local social media marketing in St Pete with Lux Digital Marketing:
All of Your Customers Are Already There
Around 70% of the United States marketplace has access to at least one social media profile. It’s estimated that there is going to be over 3 billion people labeled as regular social media users by the year 2021. This is an insurmountable high audience for any small business to take advantage of. Your customers are regularly spending time on these channels and with most social media users accessing their sites at least five times a day, this presents you the chance to market your products to this audience multiple times a day as well.
Social Media Marketing Is Less Aggressive
Consumers are often much more receptive to advertising on social media because it is a less aggressive advertisement. Advertising that is delivered on a social media platform is typically designed as a branded experience. Most social media advertisements are never supposed to feel like an advertisement at all. Social media users are often interacting with their favorite brands and following their favorite brands of the day can enjoy personalized customer service experiences. Having a profile for your company can give your customers the chance to reach out to you and share feedback, or give you another platform to offer great customer service.
It’s Highly Targeted to Improve Conversions
Social media marketing with a digital marketing company is one of the best ways to maximize your marketing budget. Social media marketing can be a highly targeted experience with the demographic data that’s available on these profiles. You could be marketing your products directly to one age group or to one neighborhood in St Petersburg alone. Having these highly targeted marketing campaigns can ensure that you see maximum conversion on all of the marketing dollars that you have spent. A team of professional digital marketers can make sure this budget stretches farther.
It’s Needed for Brand Recognition
Social media can improve brand recognition by making sure you are marketing to a local area. Just getting your logo up online and having a social media page can be an excellent first step to making sure that people in the community can find your business. Establishing new methods of acquiring customers and making sure your name is out there can be important. Working with a professional digital marketing company can also make sure that you are putting your best first impression out there for brand recognition.
It Leads to Massive Amounts of Web Traffic
With the sheer amount of people that are on social media profiles, it’s easy to start generating more inbound traffic for your website. As you start to generate more traffic on your social media pages and on your website you can make sure that you have a steady stream of optimized conversions for sales and leads. If the trail of visitors from your social sites are sent to a highly optimized webpage, you can make sure that every visitor will have a good shot at turning into a customer as well.
Reaching Audiences on Different Platforms
Working with the team at Lux, you can create multiple audiences across different platforms. Marketing your business to companies across various platforms like Instagram and Facebook can help you reach different audiences and in highly directed marketing content. Having a company that has expertise on multiple platforms can make sure that you are always able to generate the best experiences for each platform as well.
As you can see, having social media profiles to market to the local audience in St Petersburg can be extremely beneficial for your business. Getting started as soon as possible can make sure that you can compete in this marketplace.
If you would like to learn more about marketing over social media in St Petersburg and working with a local digital marketing company like Lux Digital Marketing, contact us today.