A digital marketing agency can be a valuable partner to your business, though you may not fully realize all they can do for you. As a sales or marketing manager, your job is to bring in customers through your business’ “front doors. Today, 81 percent of customers conduct online research before making a purchase decision, which means it’s imperative to develop a robust online presence that engages and nurtures customers online throughout their customer journey. A digital marketing company can do this for your business, plus a lot more. When looking for St Petersburg Digital Marketing Companies, it’s important to understand what kind of online marketing your business needs.
What Is Digital Marketing?
Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future.
The results of digital marketing are dramatic. Blogging alone can help brands bring in 67 percent more leads with SEO compared to those that never post. SEO also boasts a conversion rate of 14.6 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver.
Digital marketing consists of the following tactics:
- Content Marketing
- Search Engine Optimization (SEO)
- Video Marketing
- Online Advertising
- Social Media Marketing
A digital marketing agency employs a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging prospect for most solopreneurs and smaller marketing departments.
Given the scope of digital marketing, it’s helpful to look at the most popular types of digital marketing agencies and the services they offer.
Types Of Digital Marketing
Choosing a digital marketing agency can be challenging if you aren’t familiar with the industry. Some agencies specialize in one industry or service, while others offer a broad range of services. Remember that the best one for your business will depend on your budget, your digital marketing goals and objectives, and how hands-on you want to be in your digital marketing. Below are some of the most common types of digital marketing agencies and strategies:
A digital marketing agency reaches customers online through omnichannel marketing, multichannel marketing, or single-channel marketing. With multichannel and single-channel marketing, agencies interact with customers in one or multiple channels such as websites, blogs, email, social media, and more. Omnichannel marketing refers to marketing that provides a seamless customer experience across channels and devices throughout their lifecycle. A digital marketing agency typically won’t offer traditional marketing services.
Digital marketing agencies that specialize in SEO (search engine optimization) help their clients’ websites and website content to rank high on search results. A St Petersburg SEO Agency will have specialists perform the following:
- Non-local and local keyword research
- Website audits
- Backlink audits
- Website and blog content
- Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
- Video description optimization
- On Page SEO
- Off Page SEO
- Product Page SEO
- Builing Baclinks
- Building internal links
- SEO audit
- And more
An SEO company will utilize a variety of data analytics and website developer tools like Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO agencies are always early adopters of search engine optimization best practices, including compliance with Google’s ever-changing search algorithm.
Google AD /PPC
Paid search, also called paid advertising, is another way to generate traffic to a website. Unlike free organic traffic, paid traffic involves spending money to bid on keywords and ad placement on search results. Digital ads can appear on websites, search result pages (SERPs), and social media channels. This can bring you leads quickly, but your campaign must be properly set up to reach your target audience.
St Petersburg Digital Marketing Companies that focus on online ads know how to produce attention-getting, optimized ads that conform to best practices. You may choose to hire an online ad agency alone or in conjunction with other agencies as part of a broader online strategy. While PPC can perform well on its own, it works best when paired with a less expensive long-term strategy that can capitalize on the paid traffic you generate.
Social Media Marketing
Companies turn to social media when they need help with establishing and maintaining a social media presence. St Petersburg Digital Marketing Companies can manage and produce social content and set up advertisements on social platforms like Facebook and Instagram. They will also offer services related to responding and reacting to customer interactions on social media platforms. They may also offer influencer outreach for cross-promotion or affiliate marketing.
A web design agency is composed of creative designers who build customized and optimized websites or web pages for businesses. Web designers will handle the look, feel, and functionality of the pages, whether it’s for a brand new website, a website redesign, or a smaller project. Common services offered by website agencies include user experience and user interface (UX/UI) design and research, image creation and storage, web development, and web hosting.
What Does a Digital Marketing Company Do?
Companies work with digital marketing agencies because of their expertise in online marketing. Agencies know the latest trends, best practices, and best tools and strategies that are needed for digital marketing success. Below are specific things to expect when working with a digital marketing agency:
Grow Organic Traffic To Your Website
The overall goal of any digital marketing endeavor is to generate as much organic traffic to one’s business website. Marketing professionals at digital marketing agencies know the ins and outs of inbound marketing, customer journeys, and search engine search algorithms. When you work with a digital marketing agency, organic traffic (traffic from people who find your website online via a search engine search) to your website will increase. Your website will attract more leads with fewer costs. These leads will also be better quality leads that will increase the probability of them making a purchase.
Digital Marketing Companies Generate Sales-Ready Leads
The professionals at digital marketing agencies will know your business, your marketing goals and objectives, your sales funnel, and your ideal targeted audiences. Additionally, they will also be knowledgeable in various inbound marketing tactics such as content marketing, social media marketing, web design, and search engine optimization.
In your sales funnel, different inbound marketing tactics are more effective than others based on where leads are within your sales funnel. When working with a digital marketing agency, you’ll be able to get the right message delivered through the right online medium, at the right time to each lead within your sales funnel. A digital marketing agency will help you generate sales-ready leads by moving leads from the top of your sales funnel to the bottom.
Expand Your Brand Reach
Your customers are online. You know that and every digital marketing agency knows that. Since digital marketing agencies specialize in promoting brands online and creating online relationships with customers, they know how to expand your brand’s reach online. By working with a digital marketing agency, your website will get better visibility from keyword research and buyer persona development done through the agency. If you employ a digital marketing agency to undertake your social media marketing, your brand will also gain an additional online presence on various social media platforms.
Improve Your Marketing From Top To Bottom
The digital marketing agency you choose should feel like an extension of your internal marketing team. What your internal marketing lacks in terms of specialized digital marketing knowledge and time, your digital marketing agency partner will address.
A digital marketing agency will also catch weaknesses in your current digital marketing activities. Are you looking for St Petersburg Digital Marketing Companies to implement these strategies? A full-service digital marketing agency like LUX Digital Marketing can assist your business in all of these aspects.
Choose LUX Digital Marketing
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We present you with high-quality services that include:
- Search Engine Optimization
- Organic SEO results
- Web Design
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- Social Media Management
- Most importantly, ranking you #1 on Google For your national and local maps.
As you can see, SEO results have incredible long-term results that will push your business to the top and bring you a larger number of regular clients. Your potential clients are looking for the services and products you provide, and LUX will connect them to you using Google. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact us today to learn how to improve SEO for your company!