The Definitive Guide to Internal, On-Site Link Building

The Definitive Guide to Internal, On-Site Link Building

The Definitive Guide to Internal, On-Site Link Building

Quality links are often a big part of search engine optimization strategy. They are regularly followed and track by a series of search engine crawlers and are also responsible for maintaining the index of websites across Google. Most of the time, the links that are posted up online and in the early pages of Google are an indicator of the trustworthiness of the site itself. On-Site link building is very important.

The rank the page achieves in Google is also called a page rank and this is commonly determined to be a quality measure for any site available online. Pagerank is often determined by the quality and quantity of the links that are pointing at it and this is why it’s so important to continue building links from a series of external domains. This has become an extremely popular SEO strategy for anyone. 

The external links are not the only links that carry use in the world of SEO. You should also be considering some of the internal linking strategies that you are using with your SEO as well. The hyperlinks that you have for your own pages and the strategies that you’re taking can all be important. Internal links are a neglected element of SEO and in this guide, you will be able to understand how internal linking strategies will work. Here are some of the best ways that you can guide your internal link building strategy for future success with your page:

Internal Link Strategy Explained

The external links across your page are very different from the internal links that you will be using. Hyperlinks, in general, are designed to take users from one webpage to another and this usually happens with a singular click. The goal of these links is to speed up the process of navigation and to make sure that your users can follow a path to destinations across your website. 

If you have a link that goes to an entirely new domain this is considered to be an external link for the domain that it links to. External links do offer some support for authority domain checks unless they are specified with a “nofollow” tag. 

Internal links are embedded links that follow a set pattern for passing authority. If you have pages that pass a higher level of authority, this will rank them for searches more relevantly than other pages on your website. Having consistent linking on your page through internal and external links will help you to build up authority and then help you to choose the pages that you would like to feature most prevalently. 

Internal Links Can Serve a Number of Purposes Within Your Site Design

They Work For Navigation

Having an internal link to make it easier for people to jump between similar pages or follow a set path through your content. Including an extra internal link on your site could make sure that people follow a link over to your newest blog or to other pages that are similar to the content that they are reading. 

A Call To Action

You can include an internal link that encourages your users to go over to your sales page or your merchandise page after your content. Including these types of items can make it very simple for people to move over to your sales page or newsletter sign up. 


If you’re making a reference to another website, having a quick link to the website or study that it is referencing can make it easy to cover your bases for copyright claims and make sure that nobody will try to republish your own research.

Expanding On A Subject

If you have similar posts and the ability to expand on a subject in further reading, it is important to consider a linking strategy that can handle this correctly. Adding an extra link on another blog or page that expands on the subjects you are presenting can be an excellent start. If you continue this strategy throughout your page, you can have people sticking to your website and learning a lot in the process. 

Why Internal Link Building Is So Important

The process of internal link building often comes down to creating links that will be better for your domain over time. When the process is executed in the correct format, You end up with some of these top benefits:

Improved Authority And Search Rankings

The improvements that you can experience for your search rankings and authority come down to managing specific keywords for search engines. It can be easy to get a total vision with any type of SEO and if you’re considering only external links for your search engine authority, there are some rankings that can be extremely important for these factors too.

Content And Indexing

Content that is consistently updated and indexed is easier to rank and it can lead to faster ranking from any type of spider or crawler. Indexing and regular linking can make sure that your newest content is ready to rank and that other parts of your website are not forgotten. 

Keep some of these top ideas in mind regarding the internal linking strategy and the future of your website. Contact us today to learn more!