Optimizing your website for search engines is only half of the work involved. The actions you take off-site to improve your search engine rankings, traffic, and revenue can make a big difference. An Off Page SEO strategy could account for more than half of Google’s search engine ranking factors. Many business owners still place high importance on their On Page SEO. What is Off Page optimization? We’ve compiled a guide and checklist for Off Page SEO to help you get started.
What Is Off Page SEO?
Off Page SEO refers to any efforts made outside your website in order to improve search engine rankings. Backlinks make up 16% of ranking factors. The context of which websites refer to your brand tells a lot about the content. Off Page SEO is similar to word-of-mouth marketing. Off Page SEO provides a digital record that shows who is talking about your brand.
Your blog posts are more trustworthy and authoritative if they are referred to by high-authority websites. This is called link juice. This equity is known as link juice. It helps you rank higher in search engine results, and also gives you more organic traffic.
This is done primarily by Google using backlinks. Although link-building is an integral part of any content marketer’s Off Page SEO strategy, there are other ways to boost your site’s visibility that we will also discuss.
Off Page SEO Vs. On Page
While the ultimate goal is the same for both On Page and Off Page, the activities of SEO are different. While On Page SEO is focused on what you write, Off Page SEO is concerned with how it is received.
This is a quick overview of what SEO means on and Off Page.
These are Off Page SEO Factors
- Brand mentions
- Guest posts
- Social media
- Marketing to Influencers
These are the On Page Ranking Factors
- Post Title
- Meta description
- Header tags
- Engaging images
- User experience
- Strategy for internal linking
- Page loading time
- Content quality
On Page SEO has the advantage that you can control it. It can be more challenging to achieve perfect Off Page SEO.
Let’s get started with our guide to Off Page SEO.
Checklist for Off Page SEO
- Analyze your backlink profile
- Conduct link-building outreach
- Social media can be leveraged
- Brand mentions should be increased
- Local SEO optimization
Off Page SEO can be a powerful tool to boost your online presence. It can be difficult to understand at first. To help you get started, we have created an Off Page checklist for SEO.
These are five things to check off your off page SEO checklist in order to make sure you’re on track.
Analyze your Backlink Profile
Because they help to build authority on the page, which is a key ranking factor for Google, backlinks are one of the most important factors Off Page. Backlinks are signals to search engines that other people like your content.
Off Page SEO is a great way to get high-quality links. Backlinks can be made in two ways:
- Sometimes known as earned or natural links
- Sometimes referred to as “unnatural” links, built links
Natural links are created when a publisher links directly to you. Built links are generated as a direct result of your efforts.
Analyzing your website’s backlink profile using backlinks-checking tools like Moz, Ahrefs, or Semrush is a good place to start when planning your link-building strategy. These services will tell you how many links your site has and what your domain authority is (DA). Check out which pages have the most links. This information will help you determine which pages are the most successful.
When building links to your site, pay attention to the anchor text. Each link’s anchor text should be unique and relevant to your niche. Google can penalize you if you have too many identical anchor texts. Optimize your backlinks by removing links from low-quality or irrelevant websites. You can also view the types of backlinks you have. This will include both Dofollow and Nofollow. Dofollow links are best as Google will ignore them.
It’s a smart idea to also check your internal links while you are analyzing your website. This will ensure that your On Page SEO is optimized. It is important to combine Off Page SEO with an overall strategy. Without looking at the backlink profile of your competitors, these metrics won’t be very useful.
Consider your competitors and those who frequently create content that ranks for the same keywords. These competitors may not be the same. Note which websites are linked to by your competitors and which content has the most. This is called a link intersect analysis.
Conduct Link-Building Outreach
Once you have a clear understanding of your backlink profile, it is time to start building your backlink profile. This can be done in many ways. These are some of the most popular:
Find Broken Links
This linking strategy involves looking for broken links to other websites that point to resources or references. If you discover a broken link on a website, contact the webmaster or owner to let them know. You can also suggest content to replace it. Linkminer, an SEO tool that identifies broken links on any webpage in a matter of seconds, is a great way to do this.
Contribute To Guest Blogs
Offer to write original posts for blogs or other publications. Guest blogging is a great way for you to get a link back from a website of high authority.
Identify Brand Mentions Not Linkable
Reach out to news outlets, blogs, and other online publications that mention your brand but don’t link to it. Ask them to link back to your topic page or homepage. This can benefit both parties as it allows readers to find out more and links to your site.
Pitch Shareable Content
Sometimes, quality content On Page is what makes Off Page SEO successful. Infographics have 178% more links to them than regular articles. Create infographics, videos, and press releases that link to your content. Email publishers who are already writing about your topic to find out if they are interested in sharing your valuable content.
Get Expert Advice
Use your expertise to contribute to a variety of channels. Sign up to Help a Reporter Out (HARO) and appear as a podcast host.
Keep link quality in mind
It is important to remember that quality matters more than quantity. You shouldn’t pay to get links. Black-hat SEO links, which include paying for links, are not only illegal but also could lead to a Google penalty.
Leverage Social Media
It’s not just about backlinks. Google considers traffic from different sources a positive indicator. Therefore, you should include social media marketing in your overall Off Page SEO strategy. Google stated in 2014 that social signals such as follows and likes do not directly impact your rankings. Hence, why social media is so important.
It is important to share your content on social media. This drives website traffic improves engagement data and increases the likelihood that someone will find your content and link it. Influencer marketing is another way to increase Off Page authority and expose your content to more people.
Increase Branded Mentions
Even if there are no links, brand mentions can still have a positive impact on your search rankings. Because they act as an implied hyperlink.
Links are Google’s indicator of online relationships. It makes sense that mentions providing information about these relationships. You can optimize social media brand mentions as an Off Page SEO element. To increase brand mentions on multiple platforms, create a targeted and engaging social media campaign.
Local SEO Optimization
What does Off Page SEO mean for local businesses? If your business is located in a specific area or has a service area, local SEO is an essential form of Off-Page optimization. Google My Business is the best local SEO strategy.
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