What Is A SEO Title Tag?
If you are like many people with a website you might have heard of a title tag. To fully optimize your website you will have to learn to professionally SEO a title tag. A title tag is an HTML element that specifies the title for a web page. The title tag is displayed on search engine result pages (SERPs), as the clickable headline, and is important for usability and SEO. A title tag on a web page should be a concise and accurate description of the page’s content.
Google’s results display titles have a limit of 600 pixels in width, but many are shortened to the nearest word break. Moz recommends keeping your titles under 60 characters.
Optimal Title Length
Google usually displays the first 50-60 characters a title tag. Our research shows that 90% of titles will display correctly if you keep them under 60 characters. Google’s current display title limit is 600 pixels. There’s no set limit to characters.
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Why Are Title Tags Important?
Search engines use meta title tags to help them understand your page. They are also the first impression people get of your page. Three key areas are where you will find title tags: (1) search engine result pages (SERPs), (2) browsers, and (3) social media.
Search Engine Result Pages
With a few exceptions, your title tag is the first impression a search visitor has of your site. A good title can make or break whether someone clicks on your link, even if your site ranks highly.
Your title tag can also be displayed at the top browser. It acts as a placeholder for users who have multiple tabs open. People will remember your content if they see it clearly and with key keywords at the top.
Your title tag will be used by some websites, especially social networks, to decide what content to show when you share a page. Here’s an example from Facebook:
Keep in mind that some social networks (including Facebook and Twitter) have their own meta tags, allowing you to specify titles that differ from your main title tag. This allows you to optimize your network and give longer titles where/where they are useful.
How Do I Write a Good Title Tag?
Title tags are an integral part of search engine optimization as well as the user experience. Writing them efficiently is a low-effort, high-impact SEO task. These are some key recommendations to optimize title tags for search engine optimization and usability goals.
Watch Your Title Length
Search engines might reduce the length of your title by adding an ellipsis to it. This could lead to search engines omitting keywords. Although we recommend that your titles be under 60 characters, it is possible for search engines to reduce the length by adding an ellipsis (“…”) and could lead to important words being left out.
Some characters take up more space than others. A character such as “W” in uppercase is more spacious than one written in lowercase, like “i” and “t”. Below are some examples:
Because of the wide capital letters (“W”) and the fact the website name is the next word in the title tag, the second title ends after 42 characters. Avoid ALL CAPS titles. These titles can be difficult for search users to read and could severely limit the characters Google displays.Search engines might display a title that is not the same as what you have provided in your title tag, even if it is within a reasonable limit. Google may add your brand to the display title.
Google removed the text from the title before it added the brand. The text before “…” was the original text. Only 35 characters of the original title are displayed. Learn more about how search engines can’t rewrite your title tags. It is possible to use longer titles for social sharing, but some titles are simply too long. While it is important to pay attention to how your titles show up in search results, there are no penalties for using long titles. Think like a search user and use your judgment.
Don’t overdo SEO keywords
Although there is no penalty for long titles in Google’s algorithm, it can be a problem if your title contains keywords that are not relevant to the user.
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Avoid titles that only contain a few keywords or repeat versions of the same keyword. These titles can be dangerous for search users and may get you in trouble with search engines. Search engines understand variations of keywords, and it’s unnecessary and counterproductive to stuff every version of your keyword into a title.
Give Every Page a Unique Title
Search engines will recognize that unique titles are valuable and valuable and can drive higher click-through rates. It may seem difficult to create unique titles for hundreds of pages. However, modern CMS and code-based template tools should make it possible to at least create unique data-driven titles for the most important pages on your website. If you have thousands upon thousands of product pages and a large database of product categories and product names, you can easily create titles such as:
Absolutely avoid default titles, like “Home” or “New Page” — these titles may cause Google to think that you have duplicate content across your site (or even across other sites on the web). These titles also reduce click-through rates almost always. Ask yourself this question: How likely is it that you will click on a page called “Untitled” (or “Product Page”)?
Put Important Keywords First
According to Moz’s testing and experience, keywords closer to the beginning of your title tag may have more impact on search rankings. In addition, user experience research shows that people may scan as few as the first two words of a headline. We recommend that titles be written in the most distinctive part of the page (e.g. The product name should be the first. Avoid titles such as:
Major Product Category – Minor Product Category – Name of Product
These titles are full of repetitive information and offer very little value at first glance. Search engines will cut this title off, meaning that the most original portion of the title is most likely to disappear.
Make Your Brand a Success
If your brand is well-known, adding it to your titles can help increase click-through rates. While we recommend that your brand be placed at the end, there are some cases where it may be better to place your brand on the title. Google may add your brand to your display titles automatically, as we mentioned previously. Be aware of the way your search results currently appear.
Write For Your Customers
Title tags are important for SEO. However, your primary job is to get clicks from visitors who are interested in your content. When creating title tags, it is important to consider the user experience. This includes optimization and keyword use. When a visitor finds your brand in a search result, the title tag is their first contact with it. It should convey the best message and be positive. To have the professionals provide you with SEO title tags contact us today.