An SEO audit is simply an evaluation of your website and SEO marketing efforts. An SEO audit by a professional will show you what is working and what needs to be improved. What can you expect from a professional SEO audit of your website? Below are the key components of an effective SEO audit.
The General Overview
This section of the audit will examine your entire business, including technical SEO and on-page SEO. This will allow you to quickly identify issues and get a better idea of how your website is performing.
Strategy Analysis
This part of the audit consists in observing and researching the SEO strategies your team uses. It’s crucial to make sure that your website is not only using the best SEO strategies but that they are not actually harming it.
Competitive Analysis
This audit will go deeper and examine your performance in comparison to other companies. This helps you to get a better idea of your current situation and how you can improve.
Five Ways an SEO Audit can Help Your Business
1. Are You Getting Enough Visitors?
If you don’t keep up with the ever-changing SEO train, your traffic numbers can begin to drop and stagnate over time. This can be a serious problem if you don’t have the right strategies.
There are many reasons this happens, but the main reason is that search engines constantly update their algorithms to make them more effective. To ensure you get the most traffic and customers, your business must evolve with them.
An SEO audit can pinpoint the root cause of your declining traffic. It will identify the root causes of your drop in traffic and help you fix them so that your visitor count can resume a steady climb.
2. Taking a Look Under The Hood (Technical Seo)
Let’s face the facts, although on-page and offline SEO can be exciting, the technical aspects of things are more complicated and boring. As with the car analogy: even though your website may look great on the surface, search engine rankings will suffer if the engine is not working properly.
Technical SEO is a broad area of web design that covers many components. Websites often lack in this area. The worst thing? The worst part?
This section of the audit examines technical SEO factors such as website layout, sitemap speed, website speed, and code issues. This will help ensure that your website is optimized for search engine spiders and users.
3. Take a Look At The Competition
You will have competitors, no matter what niche you are in. An SEO audit can help you see where your competitors are doing their SEO, and more importantly what they’re doing.
An audit can show you where they are losing and help you adjust your strategy. You can also exploit a weakness in their SEO strategy to gain a competitive advantage.
4. Get a Better Understanding of Your Customers
This is a benefit that goes hand-in-hand with more traffic. It’s easier to target your consumers and create effective marketing strategies when you have a better understanding of what they are interested in.
SEO audits can be used to analyze your campaigns and determine which ones are most successful. It’s easier to convert your target market into paying customers if you know more about them.
5. Gauge Your Team’s Performance
Every online business will have an SEO team or SEO specialist, but that doesn’t necessarily mean they are doing everything right. Habits are a part of human nature. It’s easy to become complacent about the SEO strategies being used.
This is a great way for you to fall behind the curve, and gradually decrease your search engine ranking. An audit by an outside company or specialist can help you spot issues that your team didn’t notice or don’t know.
It’s a good idea for your website to have periodic professional assistance.
Conclusion
SEO audits can be easy to ignore or put off. However, we hope this article has highlighted their importance and the many benefits they can bring to your website. An SEO audit could be the perfect way to grow your business. For a free SEO audit contact us today!
