What Is Cornerstone Content? Cornerstone content will improve your site’s ranking in search engine results. A professional SEO approach includes creating and publishing articles as the foundation for the rest of your website’s content. It is important to have a multi-faceted SEO keyword strategy if you are going to rank in the future.
Are you curious about how cornerstone content fits in? Continue reading.
What is Cornerstone Content?
Content that is the cornerstone of your website and serves as an anchor for visitors. You want your content to be ranked for the keywords that you choose. It’s essentially what you want to become known for.
Cornerstone content can be, for example, high-value blog articles that provide readers with a wealth of information. These blog posts are “pillars”, whose main ideas branch out into many related posts. The cornerstone post is then linked to all related posts.
These strong internal links help to create cornerstone pieces of content. They form a hierarchy on your site when they are properly strategized and mapped. If a Google search leads visitors to your cornerstone post, they can follow the links to learn more.
You want to ensure that the content you create and use as a cornerstone is always relevant. Content that’s always relevant is the best kind of content, for both your business and audience. Cornerstone articles are often updated to keep them up-to-date with the latest market trends. You’ll be more likely to remain on top of SERPs and ahead of the competition.
What Is the Importance of Cornerstone Content to SEO?
SEO is important for cornerstone content because it builds your brand authority on the SERPs and with your audience. If you create a cluster of content based on one cornerstone article, this article will contain internal links that link to all related posts. Related articles then link back to your main post.
You’re telling Google (and the other search engines), that you want to be ranked for these topics when you hyperlink multiple relevant posts back to a cornerstone article. Google will start to notice this pattern when it crawls the URLs of your articles.
A well-structured SEO strategy will keep you organized and not only Googlebot. As Google becomes more familiar with your site, you might notice that the SERPs will display topics related to one piece of cornerstone material in a hierarchy below the main post.
When you develop cornerstone content, your focus is on ranking for specific keyword groups. You can then narrow down your focus on the most relevant topics to build your content strategy. By staying laser-focused, you can conduct more deliberate keyword research and have a better direction for your content.
Building cornerstone articles takes time, just like most other aspects of SEO. It’s unlikely that you’ll see rankings overnight. But, by incorporating a variety of keywords and phrases into your site, such as long tail keywords, you’ll be able to build the authority of your website over time. You can increase trust among users and search engines alike.
Cornerstone Content: How to Identify It
Take a look at your website to identify existing cornerstone articles. It’s important to review all of your published articles and determine which ones best represent your brand. You can then go through them to optimize them for search.
Consider this: Have your published articles focused on the core idea of your business or brand already? Are there articles that express the key ideas you want to convey to your audience? Then, you have a good starting point for your cornerstone content.
You could try mapping out the keywords and the content to match them.
If you have blog articles that perform consistently well, they could be cornerstone articles. Use your website analytics, whether you’re using a native tool like Google Analytics or a third-party one. These data will help you determine where to focus your efforts based on the content that performs best on your website.
You’ll need to do SEO Keyword Research based on the type of website that you have. This research should support your brand’s purpose, mission, and values. The research will help you determine what keywords you should use for your cornerstone articles, whether you are starting from scratch or reworking your keywords following an audit.
Create Spinoff Ideas for Related Posts
It’s important to create content that will support your brand’s cornerstone.
You can write about any topic you want. Let’s say, for example, that you have a keyword article “WordPress website”. This article could be a comprehensive overview of all the information a reader would need to build a WordPress website. This is your cornerstone article.
You can then conduct SEO keyword research in order to create a list of relevant keywords and phrases that you can use for your other articles. Then, Use the cluster of topics as a basis for creating related blog posts. If you are interested in keyword research, check out SEMRush, Moz, or Ahrefs.
Next Steps
You need to follow some important steps now that you know what cornerstone articles are. Finding your cornerstone content is just the beginning of a long process. You’ll have to put in some effort if you are serious about getting it right. SEO strategies can be complex and take a lot of time to implement.
Conclusion
Always remember that your content should be of the highest quality and offer great value to readers. Cornerstone content can be a great tool to update your website and offer highly relevant content for your users. Cornerstone articles are a great way to keep your site up-to-date and provide highly relevant content for your users. Keep to white-hat techniques (and maybe a few gray-hat here and there) but avoid trying to cheat the system by using black-hat SEO tactics.
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