The term SEO stands for search engine optimization. The SEO value of your website is often determined by search engine algorithms which regularly change. Improving SEO value also means working on increasing the quality and the quantity of traffic to your website over time. An extensive amount goes into the process of search engine optimization such as:
The type of traffic that is received on your website and where they are coming from.
The total number of clicks through to your website from other parts of the world.
Organic search engine results from a variety of different traffic areas. In most cases this is organic traffic that a website does not have to pay for.
To really understand how valuable SEO is, we need to start understanding the way that search engine replies also work. So many people online choose to navigate the web through search engines. They search for specific terms of things that they might be looking for online and then a search engine like Google, Bing, yahoo or others start crawling through information of over 1 billion websites which are indexed on major search engines to find results that are applicable to those keywords.
Results in most major search engines are dictated by a number of factors such as the social metrics, page link features, optimized page elements, loading speed, the link authority of the links found within the website, content features like keywords and more.
The process of search engine optimization means systematically producing original content and marketing a page so that it will rank well amongst certain keywords in major search engines. Some of the top search engine spots on a search engine like Google can receive thousands of more visitors than those found several pages down in search engine history results. Getting to at least the front page or within the top results can represent extensive success for webpage.
There are plenty of optimization techniques that marketing agencies can utilize to improve a page ranking or that website owners can use to generate improvements for a page.