Local SEO is a crucial aspect of digital marketing for small businesses. By optimizing their online presence for their specific location, small businesses can increase their visibility to customers searching for their products or services in their area. This can lead to more foot traffic, phone calls, and online conversions, ultimately driving revenue and growth for the business. Local SEO can also help small businesses stand out against larger competitors and establish themselves as a trusted and established presence in their community. In this blog post, learn more about why local SEO is important for your small business.
What Is Local SEO?
Did you know that the majority of online searches are local? Nearly 46 percent of all Google search queries are made by users searching for information in their local area. This means that you can get this traffic by improving your local visibility. Being highly visible online to your local audience can make your business stand out in the local search results.
Local SEO is the process of optimizing a business’s online presence so that it is more visible in search results for customers searching for products or services in a specific geographic location. This includes optimizing the business’s website and online listings (such as on Google My Business and Yelp) to include relevant local keywords, contact information, and location details. It also involves building local citations, which are online mentions of the business’s name, address, and phone number on other websites. Local SEO helps small businesses attract customers who are physically located near the business and search for products or services that the business offers. By optimizing for local search, small businesses can increase their chances of being found by potential customers and drive more foot traffic and online conversions.
Local SEO is important for small businesses because it helps to improve the online visibility of your business in the local search results. Local search engine optimization (SEO), which is a combination of local SEO tactics, can help you rank high and easily in local searches. A business that ranks highly in local searches attracts more customers. Searches with local intent convert faster, which leads to higher revenue.
8 Ways How Local SEO Can Help Get Your Business in Front of Your Local Audience
1. GMB Listing
Google My Business is a tool that allows users to list information about their business. You can include your business name, contact information, and opening hours. This is an important tool because Google uses it to rank businesses in local searches. Consequently, a Google Business profile will help you rank higher in search results and Google Maps. This will allow you to build your visibility.
After creating your account, ensure you provide accurate, engaging, current, and complete information. Verify your Google Business Profile information. This is essential because customers will perceive you as a trustworthy business. You can also optimize your profile by uploading images and logos, as well as posting news and offers about your business.
2. Reputation Management
Before making a purchase, most consumers will look at reviews about businesses before they make a decision. Online recommendations are just as important as personal recommendations. Local consumers are more likely to look online for reviews and to make a decision to do business with businesses that have a higher rating. It is obvious that the more reviews you have, the higher your visibility in local searches.
To increase visibility, it is important to consider your reviews’ quality, quantity, and velocity. It is important to regularly generate new reviews that mention location or a keyword. You should also respond quickly to any reviews, positive or not.
3. Content Marketing and Link Building
Local research rankings are determined by two things: the prominence and relevance of your business. These factors can be positively influenced by content marketing and link-building. Your business’s visibility will increase if you create local content that speaks to and about your local community. This content can be optimized with keywords that are relevant to your local audience’s search terms, increasing your relevancy. This type of content can also earn you links back from other businesses, which increases your domain authority.
Although you are capable of handling most local SEO strategies, it is essential to get help with content marketing. To reap the benefits of professional SEO services, it is a smart idea to partner with an SEO agency. These agencies are able to identify the most popular searches within the local area. It is important to have a page for each locality if your business has multiple locations. A professional SEO agency will help you create relevant content using the most common keywords. They will also likely provide more links for each location.
4. Mobile Optimization
Mobile phones have become an integral part of our daily lives. This is why so many local searches can be done via them. According to a 2017 study, 75% of people who search for local businesses on their mobile devices call the business or visit it offline within one day. Optimizing your mobile website will make your business more visible and increase your sales potential.
A mobile-responsive design will ensure that mobile users have the same access to your content as computers. You can also improve mobile load speed and rank to reduce bounce rates.
5. Online Business Citations
Online business citations are online mentions of your company – name, physical address, and contact. Your business will be more prominently mentioned online, which increases its chances of being found by your target audience when they search for similar businesses. Google also considers how close your business is to the user when ranking local businesses.
Google will rank your business higher in local searches if you have consistent business citations in different directories. Listing your business in directories like Yelp or TripAdvisor can help you build business citations. You can also list your business information on popular websites like Google and Facebook. Google will value your business name, address, and phone number.
6. Localization Translation
About 20% of internet users prefer to search the internet in their native language when searching for goods and services. Search engines will show your content and website in your native language if it is available. Non-English websites are also less common than English-language websites. This means your chances of ranking higher are greater if there is less competition. The lack of fierce competition also helps to increase the number of inbound links from local websites that use the same language as your websites, such as the media, content creators, and the like. Your website will rank higher if it has more inbound links.
Moreover, your website will rank higher if it is translated with the most popular keywords in the language. Consider working with a professional translation services company. They will help you find the most valuable keywords in your area. These experts will help you to use these keywords in a manner that is compatible with local culture. These keywords can be used to optimize your content for visibility in local searches.
7. Voice Search Optimization
Voice assist is becoming more popular. About 40% of Americans use voice assistance monthly. By 2023, this number will surpass 200 million. As mentioned earlier, voice searches are the most popular type of search. Optimizing your website to voice search will allow you to tap into the traffic that uses smart speakers and smartphones for local business searches.
Voice searches are different from text searches in terms of wording. Voice searches are more precise and will use more words than text searches. A text search for a restaurant might say “Restaurant near me”, while a voice search might ask “What are the best restaurants in my area?”. Long-tail keywords and question keywords can be used to help you find answers. Voice queries are more conversational than text searches. To make your content more relevant, try to use a more conversational tone and a less formal writing style.
8. Create a Social Media Presence
Although social media may not have an immediate impact on how your business ranks in local search results, it can make a difference. However, social media is becoming more popular every day and can be a valuable tool to connect with your local audience as well as intensify your content.
Make sure to create viral posts that appeal to your local audience. This will increase the chances of your posts reaching influential bloggers and journalists in the area. This can lead to more quality mentions on the internet if they write about your company. This can also positively impact your ranking.
Social landing pages, or the ‘links in bio’ pages of Instagram, are another area you should focus on. These pages can be used to boost your local SEO in two different ways. They allow you to link to your content and other web pages. You can also use your social landing page for your followers to link to other content that you promote on your social media posts. This can result in increased traffic to your website.
Local SEO is important for a small business because it helps them to appear more prominently in search results for people searching for their products or services in their local area, leading to increased foot traffic and sales. Getting your business seen locally is a cost-effective way to advertise your business. This ensures your business is visible to the right people at a time that’s convenient for you, increasing leads and sales. Local SEO can increase your visibility by taking steps like increasing your online citations, mobile optimization, content marketing, voice search optimization, localization translation, reputation management, and social media marketing.
Need Help With Local SEO?
If you’re a small business in the Florida Panhandle looking to improve your local SEO, Lux Digital Marketing is here to help. Our team of St Pete SEO experts has extensive experience in developing and implementing successful local SEO strategies for small businesses in Florida. We can help you optimize your online presence, build local citations, and increase your visibility in local search results. With our help, you can attract more customers to your business and drive revenue and growth. So don’t wait – contact Lux Digital Marketing today and start seeing the benefits of a strong local SEO strategy!
Services We Offer:
- Search Engine Optimization
- Organic SEO Results
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!
Don’t miss out on the online success you deserve! Let Lux Digital Marketing help you dominate the local search results and attract more customers to your business. Our local SEO services are specifically designed to improve your online visibility and drive qualified traffic to your website. Contact us today to learn more about how we can help your business succeed online!