Search engine optimization or SEO helps you get noticed by search engines and climb up the ranks. In return, this will increase your sales and leads. SEO is essential to ensure that your website ranks well enough to get the traffic and leads that you need to grow your company. This blog will outline the best SEO services LUX can offer for your St Petersburg FL business and show you how we can increase conversion rates, traffic, leads, sales, and lead generation through your website.
Let’s begin by looking at the initial optimization phase.
Optimization and Initial Keyword Research
We will conduct research to help us determine which keywords you should target at the beginning of your SEO journey. Then, we will find ways to incorporate those keywords into your website content.
A search engine’s best tool for determining whether to include a website within a search result is by looking at keywords. A site that has relevant keywords will rank higher. This is why we begin with this step.
You will approve the keywords that we select. We will then implement them at various places on your site, including:
- Within the copywriting on your homepage and on other pages
- In your page titles
- In the URLs of any new pages created
- In the meta descriptions describing the contents of each page displayed as part of the search snippet
- Any other content, such as blog posts
LUX can help you create content that search engines prefer when ranking websites. It’s not about using the right keywords. Rather, it’s about creating content that humans will click on, share, and read.
It is essential for search engine optimization on Google that you have fresh, regularly updated content. It needs to see that your site is not spamming for clicks and has a real person behind it. This is why adding new content to your site can be a great way for you to prove it and also to give something to your visitors.
This content must also be original. Plagiarizing and stealing content from other websites is a sure way to ruin your SEO efforts. Google will penalize your website for this dishonesty. LUX uses a trusted copywriting team to produce original, SEO-friendly and rank-worthy content on any topic that you choose.
Mobile-Friendly Website Design
A key component of any SEO strategy is responsive website design. Responsive design is about creating a website that works on all devices. This includes smartphones, tablets, and PCs. Responsive websites load quickly and require minimal scrolling or resizing. They offer the same experience for all devices.
Google introduced mobile-friendliness in 2015 as a ranking factor. It’s not enough to make your site look “okay” on mobile devices. It is essential to create a responsive website that provides a great experience for all your visitors.
Many of LUX’s clients have responsive websites. We ensure that every website we create is responsive from the beginning. This means they won’t need to be redesigned to comply with Google’s mobile-friendly standards.
Since we started offering SEO services, link building has changed greatly. Link building, at its most basic, is getting other quality sites to link to your content. Google prefers websites that have been linked to in this manner. This shows trustworthiness and authority, which is why they rank high in search engines.
There are many ways to build links, including:
- Reach out to other websites to request links for your content
- Write a guest blog on behalf of a site and get a link back to your site
- Making infographics that can be displayed and linked to on other websites
Improvements in User Experience
SEO has been focusing more on user experience. People like things that are intuitive. They will be more likely to purchase your product if you provide them with a pleasant, user-friendly website.
A poor user experience can result in higher bounce rates, which is the rate at which people leave your site after viewing just one page. Google won’t rank websites that don’t make visitors happy if they have high bounce rates.
SEO has become more important to include local search. You always use your smartphone to search for information while you’re outside. Also, you might use your smartphone to find the nearest pizza place if you feel hungry during a shopping trip.
Local SEO will help your restaurant rank high in this search. LUX can help you get more traffic to your website and foot traffic because people will find your restaurant while they’re on the go. This ensures that your traffic is as targeted and relevant as possible. It is a way to make sure your customers are in your area and can buy your products.
Hire the Best SEO Services in St Petersburg FL
Without SEO, a website is just like a car without gas. It will never get anywhere. The search engine optimization best practices that we have described here will help you get more customers and increase sales. You don’t have to be an expert.
We present you with high-quality services that include:
- Search Engine Optimization
- Organic SEO Results
- Web Design
- Google Maps Marketing
- Most importantly, ranking you number 1 on Google!