LUX DIGITAL MARKETING SERVICE AGREEMENT

The Lux Playbook

Last Updated: February 30, 2026

This Service Agreement (“Agreement”) is entered into between Lux Digital Marketing LLC (“Lux Digital Marketing,” “Consultant,” “we,” or “us”) and the individual or business purchasing services (“Client,” “you,” or “your”).

Electronic Acceptance of Agreement

BY CHECKING THE BOX INDICATING THAT YOU HAVE READ AND AGREE TO THIS SERVICE AGREEMENT AND BY SUBMITTING OR AUTHORIZING PAYMENT TO LUX DIGITAL MARKETING LLC, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE LEGALLY BOUND BY ALL TERMS AND CONDITIONS CONTAINED IN THIS AGREEMENT.

Your electronic acceptance and submission or authorization of payment constitute your execution and acceptance of this Agreement.

The effective date of this Agreement (“Effective Date”) is the date on which your initial payment is submitted or authorized.

If you are accepting this Agreement on behalf of a company or other legal entity, you represent that you have authority to bind that entity to this Agreement.

1. Services

This Agreement shall commence on the Effective Date and continue for an initial period of ninety (90) days (“Initial Term”).

Upon completion of the Initial Term, this Agreement shall automatically renew on a month-to-month basis unless terminated in accordance with this Agreement.

Lux Digital Marketing LLC agrees to provide implementation, optimization, automation, marketing, and support services related to The Lux Playbook and associated digital marketing services, including but not limited to:

The Lux Playbook & Marketing Deliverables

• CRM setup and configuration
• Lead intake pipeline creation
• Automated follow-up workflows
• Email and SMS automation setup
• Missed-call text-back automation
• Lead routing and assignment systems
• Appointment booking workflows
• Client communication sequences
• Internal task and notification automations
• Sales pipeline management setup
• Reporting dashboard configuration
• Contact database migration, if applicable
• Integration with third-party tools and platforms
• Custom workflow optimization
• AI-assisted communication workflows, if applicable
• Ongoing technical support and system maintenance
• Paid advertising management
• Landing page creation and optimization
• SEO services
• Reputation management
• Answer Engine Optimization (“AEO”) for AI-powered search visibility and discoverability across AI-driven search platforms and assistants

The specific services provided to Client may vary based on the services, package, proposal, checkout page, order form, or scope of work selected or agreed to by Client.

Lux Digital Marketing LLC shall perform services in a professional and commercially reasonable manner consistent with industry standards.

2. Service Fees & Payment Authorization

Client agrees to pay Lux Digital Marketing LLC the service fee presented and agreed to at the time of checkout, purchase, enrollment, proposal acceptance, or other written authorization for the selected services.

The specific service fee applicable to Client will be the amount displayed or identified on the applicable checkout page, payment page, invoice, order form, proposal, or other written purchase documentation provided by Lux Digital Marketing LLC.

Client acknowledges and agrees that:

• The first payment is due immediately upon acceptance of this Agreement unless otherwise stated in writing.
• Subsequent recurring payments are due according to the billing frequency presented at checkout or otherwise agreed to in writing.
• All invoices are due upon receipt unless otherwise agreed to in writing.
• By providing a payment method and completing checkout, Client authorizes Lux Digital Marketing LLC and its payment processor to charge the payment method provided for the initial payment and all subsequent recurring amounts due under this Agreement until properly terminated.
• Client is responsible for maintaining a valid payment method for the duration of the Agreement.

Failure to remit payment may result in suspension of services, automations, platform access, advertising campaigns, or support until the account is brought current.

3. Confidentiality

Both parties agree to maintain the confidentiality of all non-public information disclosed during the course of this Agreement, including but not limited to:

• Client data
• Lead information
• Customer communications
• Login credentials
• Internal processes
• Marketing strategies
• Automation structures
• Proprietary workflows and systems

Neither party shall disclose confidential information to any third party without prior written consent unless required by law.

4. Intellectual Property

Any intellectual property developed or provided by Lux Digital Marketing LLC specifically for Client as part of the services, including but not limited to website content, graphics, keyword research, landing pages, marketing materials, and campaign assets, shall remain the property of Client upon full payment of all amounts owed.

Lux Digital Marketing LLC retains ownership of its proprietary systems, internal processes, automation frameworks, templates, scripts, methodologies, workflows, software configurations, and backend implementation structures used in delivering services under this Agreement.

Upon termination of services, Client shall retain access to assets and data owned by Client, subject to payment of any outstanding balances.

5. Performance Guarantee

Lux Digital Marketing LLC guarantees an increase in Google ranking positions and an increase in organic website traffic generated through Client’s marketing campaigns and systems.

If Lux Digital Marketing LLC does not achieve these results, Lux Digital Marketing LLC agrees to continue providing the applicable management services at no additional management fee until the agreed performance benchmarks are achieved.

This guarantee is contingent upon Client meeting all of the following requirements throughout the engagement:

• Maintaining a minimum advertising budget of Three Thousand Dollars ($3,000 USD) per month
• Operating on an approved content management system, specifically WordPress or Webflow
• Providing all requested materials, approvals, access credentials, content, and information within five (5) business days of Lux Digital Marketing LLC’s request
• Maintaining active website functionality and hosting throughout the engagement
• Not making unauthorized changes to websites, campaigns, tracking systems, CRM systems, or automation workflows that may negatively impact performance

The guarantee shall be considered void if delays, interruptions, lack of communication, platform restrictions, account suspensions, website outages, or unauthorized modifications by Client materially interfere with Lux Digital Marketing LLC’s ability to execute the agreed strategy.

Client acknowledges that lead quality, signed cases, sales conversions, and revenue outcomes may vary based on factors outside Lux Digital Marketing LLC’s control, including internal sales processes, response times, market conditions, competition, customer behavior, and third-party platform performance.

Any timelines, projections, forecasts, or estimates discussed before or during the engagement are illustrative only and are not guarantees unless expressly stated in this Agreement.

6. Client Responsibilities

Client agrees to provide:

• Timely access to necessary accounts and platforms
• Accurate business information
• Prompt communication and approvals
• Access to appropriate team members when necessary
• Compliance-related disclosures where applicable
• Necessary third-party subscriptions and licenses
• Access to advertising accounts, website platforms, domain settings, CRM systems, and related platforms where applicable

Client acknowledges that delays in communication, approvals, materials, or account access may delay implementation timelines and system performance.

7. Third-Party Platforms and Integrations

The services may rely on third-party platforms, including but not limited to:

• CRM software
• Email providers
• SMS providers
• Call tracking systems
• Scheduling tools
• AI integrations
• Advertising platforms
• Search engines
• Reputation management platforms

Lux Digital Marketing LLC is not responsible for outages, policy changes, suspensions, pricing changes, algorithm changes, service interruptions, or limitations imposed by third-party providers.

Any third-party subscription fees, advertising spend, software licensing fees, or platform costs are the responsibility of Client unless otherwise stated in writing.

8. Term and Termination

This Agreement begins on the Effective Date and includes an initial commitment period of ninety (90) days (“Initial Term”).

Client is responsible for all service fees due during the Initial Term.

Following completion of the Initial Term, this Agreement automatically continues on a month-to-month basis unless terminated by either party in accordance with the terms herein.

After completion of the Initial Term, Client may cancel services at any time by providing written notice at least ten (10) days prior to the next billing date.

Client acknowledges and agrees that Lux Digital Marketing LLC begins preparation, planning, campaign management, automation updates, workflow optimization, reporting preparation, and resource allocation approximately one (1) week prior to each upcoming service period.

Accordingly, cancellation requests submitted fewer than ten (10) days before the next billing date may result in the next billing cycle being charged, with services continuing through that billing period.

Lux Digital Marketing LLC reserves the right to suspend or terminate services for:

• Non-payment
• Abuse toward staff
• Illegal or unethical business activity
• Violation of platform policies
• Material breach of this Agreement

9. Cancellation and Refund Policy

Due to the customized nature of setup, implementation, consulting, automation, advertising management, SEO services, AEO services, and digital marketing services provided, all payments made to Lux Digital Marketing LLC are non-refundable unless otherwise expressly agreed to in writing.

Once work has commenced, Client acknowledges that time, labor, system configuration, campaign setup, strategy, and resources have been specifically allocated to Client’s business.

Cancellation of services does not relieve Client of payment obligations incurred before the effective cancellation date or amounts due during the Initial Term.

10. Limitation of Liability

Client agrees that Lux Digital Marketing LLC’s total liability arising out of or relating to this Agreement shall not exceed the total amount actually paid by Client to Lux Digital Marketing LLC during the three (3) months immediately preceding the event giving rise to the claim.

Under no circumstances shall Lux Digital Marketing LLC be liable for:

• Lost profits
• Indirect damages
• Consequential damages
• Data loss
• Business interruption
• Advertising platform suspensions
• Third-party software failures

11. Electronic Communications & Records

Client consents to conducting this transaction electronically.

Client agrees that electronic communications, notices, invoices, payment confirmations, and records relating to this Agreement satisfy any requirement that such communications be provided in writing.

Records maintained by Lux Digital Marketing LLC or its payment processor showing Client’s acceptance of this Agreement, checkout information, and submission or authorization of payment may be maintained as evidence of Client’s acceptance of this Agreement.

12. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of Florida.

Any disputes arising from or relating to this Agreement shall be resolved in courts of competent jurisdiction located in Florida.

13. Entire Agreement

This Agreement, together with the applicable checkout page, payment page, order form, proposal, or written scope of services applicable to Client’s purchase, constitutes the entire agreement between the parties concerning the services purchased and supersedes prior discussions, understandings, and agreements relating to the subject matter herein.

Any modification to this Agreement must be made in writing and agreed to by both parties.

14. Acceptance of Agreement

BY CHECKING THE AGREEMENT BOX DURING CHECKOUT AND SUBMITTING OR AUTHORIZING PAYMENT, CLIENT ACKNOWLEDGES AND AGREES THAT CLIENT:

1. Has been provided access to this Agreement before completing the purchase;
2. Has had an opportunity to review this Agreement;
3. Has read and understands the terms of this Agreement;
4. Agrees to the ninety (90) day Initial Term;
5. Agrees to the service fees and recurring billing terms presented at checkout or otherwise agreed to in writing;
6. Understands and agrees to the cancellation and non-refundable payment provisions;
7. Authorizes the payment method provided to be charged in accordance with this Agreement; and
8. Intends to be legally bound by this Agreement.

Client’s electronic acceptance and submission or authorization of payment constitute acceptance of this Agreement. No separate handwritten signature is required.